PROFILING AMERICA'S BIGGEST AD SPENDERS;#33 MARS INC.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine14,067By top brand19941993% chg

M&Ms candies 47,792SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 12,500HEADQUARTERS

Mars Inc./6885 Elm St./McLean, Va. 22101/Phone: (703) 821-4900.

PERSONNAL, BRANDS, AGENCIES

M&M/MARS DIV: High St./Hackettstown, N.J. 07840/Phone: (908) 852-1000. Terence Stephens, vp-sls.

Snickers, M&M's, Bounty: BBDO Worldwide, New York. Cindy April, vp-assoc media dir; Beth Harper, Jennifer Malley, Jason Pugliese, acct execs.

3 Musketeers Bar: UniWorld Group, New York. Larry Woodard, grp-acct dir.

Media buying: D'Arcy Masius Benton & Bowles, New York. Leslie Ross, media super.

Combos, Mars, Milky Way Bar, Skittles, Twix, PB Max brand: D'Arcy Masius Benton & Bowles, St. Louis. David Gulick, sr vp-N. Amer acct dir; Sherri Ragan, asst acct mgr.

Dove chocolate, Starburst Fruit Chews: Grey Advertising, New York. Warren Fisher, sr vp.

KAL KAN FOODS: 3250 E. 44th St./Vernon, Calif. 90058/Phone: (213) 587-2727. Vreij Kolandjian, vp-mktg.

Pedigree dog food: Grey Advertising, Los Angeles. Steve Balmer, exec vp.

Whiskas cat food: D'Arcy Masius Benton & Bowles, Los Angeles. Diane Krouse, exec vp-acct grp super.

Sheba food for cats: BBDO Worldwide, Los Angeles. Tom Hollerbach, gm.

UNCLE BEN'S: 5721 Harvey Wilson Dr./Houston, Texas 77020/Phone: (713) 674-9484. Jeff Rome, vp-sls.

Branded white rices, branded prepared rices: D'Arcy Masius Benton & Bowles, New York. Tony DeLio, vp-Franchise & research/devel; Ira Schwartz, sr vp-grp acct dir.

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