PROFILING AMERICA'S BIGGEST AD SPENDERS;#35 HERSHEY FOODS CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine11,982By top brand19941993% chg

Hershey chocolate54,322SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales3,606U.S.19941993% chg

Sales3,124HEADQUARTERS

Hershey Foods Corp./100 Crystal A Drive/P.O. Box 810/Hershey, Pa. 17033-0810/Phone: (717) 534-6799.

PERSONNEL, BRANDS, AGENCIES

HERSHEY CHOCOLATE USA: 14 E. Chocolate Ave./Hershey, Pa. 17033/Phone: (717) 534-4200. Michael H. Holmes, vp-gm, chocolate confectionery; R. Brent Thomas, gm, non-chocolate confectionery; Anthony J. Pingitore, gm-special mkts.

Amazin' Fruit, Kit Kat, Mr. Goodbar, Reese's NutRageous, Reese's Pieces, Symphony candy bars, Twizzlers, York Peppermint Patties: DDB Needham Worldwide, New York. Peter Tate, exec vp-coo.

Hershey's Kisses, Hershey's milk chocolate bar, Hershey's Hugs, Hershey's Nuggets, Cadbury Creme Eggs, Almond Joy, Mounds, Reese's peanut butter cups: Ogilvy & Mather, New York. Michael Vaughn, sr vp-exec grp dir.

HERSHEY PASTA GROUP: 100 Crystal A Drive/Hershey, Pa. 17033-0810/Phone: (717) 534-7100. Clifford K. Larsen, vp-mktg.

American Beauty, Light 'N Fluffy, Perfection, P&R, San Giorgio, Skinner, Ideal, Mrs. Weiss: Sauter & Hirsh, New York. Gus Sauter, pres; Jeffrey Hirsh, exec vp.

Ronzoni: Pedone & Partners, New York. Jim Coakley, acct super.

HERSHEY GROCERY: 14 E. Chocolate Ave./Hershey, Pa. 17033/Phone: (717)534-4200. Dennis Eshleman, gm.

Hershey's chocolate syrup, Hershey's chocolate drink, Hershey's toppings, Reese's peanut butter, Hershey's baking pieces; Hershey's cocoa, Amazin' Fruit drinks, Hershey's chocolate milk: DDB Needham Worldwide, New York. Peter Tate, exec vp-coo.

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