PROFILING AMERICA'S BIGGEST AD SPENDERS;#36 JOSEPH E. SEAGRAM & SONS

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine50,567By top brand19941993% chg

Universal movies 154,030SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales6,399U.S.19951994% chg

Sales2,818Division sales 1995HEADQUARTERS

Seagram Co./1430 Peel St./Montreal, Quebec H3A 1S9/Canada/Phone: (514) 849-5271

Joseph E. Seagram & Sons/375 Park Ave./New York, N.Y. 10152/Phone: (212) 572-7000.

PERSONNEL, BRANDS, AGENCIES

HOUSE OF SEAGRAM: 800 Third Ave./New York, N.Y. 10022/Phone: (212) 572-7000. Arthur Shapiro, exec vp-mktg; Judy Sherman, vp-global brands; Carl Horton, vp-Absolut; Terry Fassburg, vp-corp comm.

Absolut vodka, Chivas Regal, Coyote tequila, Glenlivet, Godiva liqueur, Royal Salute: TBWA Chiat/Day, New York. Richard Lewis, exec vp-acct mgmt.

Captain Morgan original spiced rum, Crown Royal, Myers' spiced rum: Grey Advertising, New York. Jerry Zaret, exec vp.

Martell cognac, Mount Royal Light, Seagram's gin, Seagram's V.O., 7 Crown: Ogilvy & Mather, New York. Neve Savage, sr vp-exec grp dir.

Somers gin: In-house.

Ethnic adv: Mingo Group, New York. Samuel Chisholm, pres.

Direct mktg (most brands): Bronner Slosberg Humphrey, Boston.

SEAGRAM BEVERAGE CO.: 800 Third Ave./New York, N.Y. 10022/Phone: (212) 572-7000. Henry Hawley, vp-dir mktg, bev-alcohol prods, new prod devel; Marshall Hagen, vp-dir mktg & sls, non-alcoholic bev; Bob O'Dowd, vp-mktg & sls svcs; Vincent Partridge, vp-merch.

Seagram coolers, Taos, 2-Calorie Quest: Wells Rich Greene BDDP, New York. Fred Reffsin, sr vp-mgmt super.

SEAGRAM CLASSICS WINE CO.: 2600 Campus Drive, Suite 160/San Mateo, Calif. 94403/Phone: (415) 378-3800.

Sterling Vineyards, Monterey Vineyard, Mumm Cuvee Napa sparkling wine: Mandlebaum Mooney Ashley, San Francisco. Michael Goefft, gm.

SEAGRAM CHATEAU & ESTATE WINES CO.: 375 Park Ave./New York, N.Y. 10152/Phone: (212) 572-7000. John W. Laird, pres; Nancy Rugus, vp-mktg.

Perrier-Jouet champagne, Sandeman port & sherry, Bodegas Torres wines: In-house.

TROPICANA DOLE BEVERAGES NORTH AMERICA: 1001 13th Ave. E./Bradenton, Fla. 34208/Phone: (813) 747-4461. Jim Dwyer, sr vp-mktg; Steve Hughes, exec vp; Mark Gutsche, vp-comms; Mary Gold, vp-mktg, chilled juices; Greg Venner, dir-mktg, ambient/frozen; Chris New, dir-new prods; George Stroh, grp mg-Dole juices.

Tropicana Pure Premium: original, homestyle, grove stand, pure premium plus; Tropicana Season's Best juices; Tropicana Twister juices; Tropicana Pure Tropics juices: FCB/Leber Katz Partners, New York. Brendan Ryan, pres-ceo.

Dole fruit juices: Lord Dentsu & Partners, Los Angeles. Paul Izenstark, sr vp-grp dir; Laura Werden, acct super.

MCA: 100 Universal City Plaza/Universal City, Calif. 91608/Phone: (818) 777-1000; 445 Park Ave./New York, N.Y. 10022/Phone: (212) 759-7500.

CORPORATE: Lew R. Wasserman, chmn-emeritus; Thomas P. Pollock, vice chmn; Ron Meyer, pres-coo.

Studio Operations Group: Daniel E. Slusser, sr vp-gm, studio opers, pres-facilities rental div.

MCA Motion Picture Group: Casey Silver, pres-Universal Pictures. Universal Pictures Production: Hal Lieberman, pres, prodn. Universal Pictures Mktg: Buffy Shott, pres; Kathy Jones, exec vp; Edward Egan, sr vp-mktg; William Loper, sr vp-creative adv; Nadia Alves-Bronson, sr vp-intl adv & publicity; Mike Greenfeld, vp-audio visual adv; Anthony Evergates-Price, sr vp-media & co-op adv; John Polwrek, vp-natl promo; Alan Sutton, vp-natl publicity; Daniel Wheatcroft, vp-publicity & promo/special projects; Dan Wolfe, vp-creative adv opers. Universal Pictures Distribution: Fred Mound, pres; Nikki Rocco, exec vp-dist mktg liaison.

Universal Pictures Marketing: Creative: In-house.

Media buying: DDB Needham Worldwide, Los Angeles. Sandi Coryell, exec vp.

Universal Pictures Distribution: DDB Needham Worldwide, Los Angeles. Sandi Coryell, exec vp.

MCA Television Group: Thomas Wertheimer, exec vp, MCA Inc. Universal Television: Tom Thayer, pres; Ned Nalle, exec vp-creative affairs; Jane Lodato, sr vp-mktg; Neil Schubert, vp-publicity. MCA TV: Shelly Schwab, pres; David Brenner, sr vp-sls & mktg, advr supported prog; Jim Kraus, exec vp-dir sales & mktg; Steve Rosenberg, sr vp-sales; Michael Zucker, sr vp-creative svcs; Bobbi Fisher, vp-dir creative svcs; Georgia Scott, vp-station relations. MCA TV International: Colin P. Davis, pres; Peter G. Hughes, exec vp; Alberta Bartee, vp-prod svcs. MCA TV Entertainment: Barbara Fisher, pres; Randy Levinson, vp-creative affairs. MCA/Universal Family Entertainment Universal Cartoon Studios: Jeff Segal, pres; Suzie Peterson, vp-creative affairs.

MCA TV Group (print & brcast): DDB Needham Worldwide, Los Angeles. Sandi Coryell, exec vp.

Universal TV (print): Fattal & Collins, Marina Del Rey, Calif. Ilene Prince, sr vp-acct super.

Print: Seineiger Advertising Group, Beverly Hills, Calif. Lori Finn Coro, sr vp-television.

MCA Home Entertainment Group: Louis A. Feola, pres-MCA Home Video; Blair Westlake, exec vp, MCA Home Entertainment Group; Andrew Kairey, sr vp-sales & mktg, MCA/Universal Home Video; Phil Pictaggi, sr vp-opers & bus devel, MCA/Universal Home Video; Maria LaMagra, vp-publicity, MCA/Universal Home Video.

Focus Media, Santa Monica, Calif. Joe Battagowski, pres; Chuck Mycoff, exec vp; Jordan Levy, vp-media plng; Beverly Atkins, media super.

MCA Music Entertainment Group: Al Teller, chmn. MCA Records: Richard Palmese, pres; Randy Miller, exec vp-mktg; Jonathan Coffino, sr vp-sls & field gm. MCA Records/Nashville: Bruce Hinton, chmn. Decca Records: Sheila Shipley, sr vp-gm; Geffen Records: Ed Rosenblatt, chmn-ceo. GRP Records: Tommy LiPuma, pres; Mark Wexler, sr vp-mktg & promo. UNI Distribution Corp.: John Burns, pres; Joel Hoffner, vp-sls. MCA Music Publishing: Jay Boberg, pres, MCA Music Publishing Worldwide. MCA Concerts: Jay Marciano, pres. Winterland Productions: Michael Krassner, pres; John Barrows, sr vp-sales & mktg. In-house.

Spencer Gifts: John P. Hacala, pres-ceo; John Guest, sr vp-genl merch mgr; Dennis Jarvis, vp mktg.

In-house.

MCA Publishing Group: Phyllis Grann, chmn-ceo, The Putnam Berkley Group; Dick Heffernan, sr vp-dir sales & mktg; Marilyn Ducksworth, vp-publicity; Sabra Elliott, vp-dir adv promo & publicity; Nancy Perlman, vp-dir mktg; Doug Whiteman, vp-sales & mktg.

Mesa Group, New York. Mark Greenberg, pres.

MCA/Universal Merchandising: Neil Friedman, pres; Elizabeth Gelfand, sr vp-mktg.

In-house.

MCA Development: Lawrence D. Spungin, pres.

Eisaman Johns & Law, Los Angeles. Ric Militi.

MCA Recreation Services Group: Ron Bension, chmn-ceo; David Weitzner, pres-ww mktg. Universal Studios Hollywood: Robert K. Gault, pres-coo. Universal Studios Florida: Tom Williams, pres-ceo; Randy Garfield, exec vp-mktg; Fred Lounsberry, vp-sales & promo.

Universal Studios Hollywood, Universal Studios Florida: Seiniger/Kaufman Advertising, Beverly Hills, Calif. Hal Kaufman, pres-creative dir.

MCA/Universal Information Systems: George Brenner, vp-cio.

Other MCA Activities: Linda Berkeley, sr vp-bus devel, MCA/Universal.

Cineplex Odeon Corp.: Howard Lichtman, exec vp-mktg & comm.

NOTE

MCA was purchased by Seagram's at mid-year 1995. MCA advertising is in Seagram's totals, but MCA sales have not been consolidated.

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