PROFILING AMERICA'S BIGGEST AD SPENDERS;#39 SARA LEE CORP.

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine31,037By top brand19941993% chg

Hanes hosiery & apparel35,537SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales17,719Division sales 1995HEADQUARTERS

Sara Lee Corp./3 First National Plaza/Chicago, Ill. 60602-4260/Phone: (312) 726-2600.

PERSONNEL, BRANDS, AGENCIES

SARA LEE MEAT GROUP: 8000 Centerview Parkway, Ste. 300/Cordova, Tenn. 38018/Phone: (901) 756-4051. George Bryan, sr vp; C. Edwin Smith, vp-sales.

BESSIN CORP. (Sara Lee Meat Grp): 1001 W. Exchange/Chicago, Ill. 60609/Phone (312) 650-5900.

Robert Weisman, pres; George Young, vp-retail sales & mktg; Marc J. Simon, mktg dir.

BIL MAR FOODS (Sara Lee Meat Grp): 8300 96th Ave./Zeeland, Mich. 49464/Phone: (616) 875-8131. George Chivari, pres-coo; Mark O'Toole, vp-sales & mktg; Bill Klump, vp-mktg; Steve Gort, vp-food svc.

Bil Mar Foods, Mr. Turkey: Glen Eagle, Cincinnati. Richard Swartz, sr vp.

BRYAN FOODS (Sara Lee Meat Grp): 1 Churchill Road/P.O. Box 1177/West Point, Miss. 39773/Phone: (601) 494-3741. Bryan Foods: George Bryan, sr vp-Sara Lee Meat Grp; Lee Kramer, vp-Sara Lee Corp; John Myers, vp-retail sls & mktg; Bob Hughes, vp-mktg, retail.

Bryan Foods: Larkin, Meeder & Schweidel, Dallas. Carl Larkin, pres.

GALLO SALAME (Sara Lee Meat Grp): 2411 Baumann Ave./San Lorenzo, Calif. 94580/Phone: (510) 276-1300. Richard Armstrong, pres; Ray Friedman, vp-sales & mktg.

Grey Advertising, San Francisco. Terry Foutz, sr vp.

HILLSHIRE FARM & KAHN'S (Sara Lee Meat Grp): 3241 Spring Grove Ave./Cincinnati, Ohio 45225/Phone: (513) 541-4000. William A. Geoppinger, pres-ceo; Kathleen Hooner, vp-retail mktg.

Hillshire Farm meats, Kahn's meats: Ammirati & Puris/Lintas, New York. Matt Crisci, exec vp-acct mgr.

HYGRADE FOODS (Sara Lee Meat Grp): 40 Oak Hollow, Suite 355/Southfield, Mich. 48034/P.O. Box 19170/Detroit, Mich. 48219/Phone: (810) 355-1100. Gary Sykes, pres; Margaret Riley, vp-dir mktg.

Ball Park franks: Ammirati & Puris/Lintas, New York. Matt Crisci, exec vp-acct mgr.

JIMMY DEAN FOODS (Sara Lee Meat Grp): 8000 Centerview Parkway, Suite 400/Cordova, Tenn. 38018/Phone: (901) 753-1600. Jerry Laner, pres; Don Brunson, exec vp.

Jimmy Dean: Berry-Brown Advertising, Dallas. Carol Irwin, vp-acct super.

Media: Ammirati & Puris/Lintas, New York. Drew Burke, vp.

Rudy's Farm, R.B. Rice: Larkin, Meeder & Schweidel, Dallas. Bruce Anderson, exec vp-gm.

KING COTTON FOODS (Sara Lee Meat Grp): 1837 Harbor Ave./Memphis, Tenn. 38113/Phone: (901) 942-3221. Richard B. Lowry, pres; Shawn Livesay, vp-sales; Paul Stoffregen, dir-mktg.

West Rogers, Memphis, Tenn. Becky West, pres.

STATE FAIR FOODS (Sara Lee Meat Grp): P.O. Box 561223/Dallas, Texas 75356-1223/Phone: (214) 630-1500. Jim Hooks, pres; Robert Greenberg, dir-mktg; Jeff Swan, brand mgr.

SARA LEE BAKERY: 224 S. Michigan Ave./Chicago, Ill. 60604-2597/Phone: (312) 986-7800. Paul Lustig, pres-ceo, Sara Lee Bakery Intl; Steven Stanbrook, pres-ceo, Sara Lee N. Amer.

Ammirati & Puris/Lintas, New York. Jack Olive, sr vp-acct mgr.

INTL BAKING CO. (Sara Lee Bakery): 5200 S. Alameda/Vernon, Calif. 90058/Phone: (213) 583-9841. Simon Mani, pres; Edward Haft, vp-mktg.

Dailey & Associates, Los Angeles. John Stranger, sr vp.

WOLFERMAN'S INC. (Sara Lee Bakery): 8900 Marshall Drive/Lenexa, Kan. 66215/Phone: (913) 888-4499. Jack Padovano, vp-gm; Jennifer Super, mail order mktg mgr; Christine Blom, retail mktg mgr.

Catalog: Sara Lee Direct Catalog Advertising, Winston-Salem, N.C. Jan Hampton, adv mgr.

Retail: Ammirati & Puris/Lintas, New York. Jack Olive, sr vp-mgmt super.

PYA/MONARCH (Sara Lee Food Svc): 80 International Drive, Ste. 200/Greenville, S.C. 29615/Phone: (803) 676-8600. James R. Carlson, pres-ceo; Ray Goldman, vp-purchasing.

Guthrie & Associates, Greenville, S.C. Ray Fedele, vp-acct super.

SUPERIOR COFFEE & FOODS (Sara Lee Coffee & Grocery): 990 Supreme Drive/Bensenville, Ill. 60106/Phone: (708) 860-1400. Stanley L. Greanias, pres-ceo; Dennis Riley, vp-foodservice sls; Mark Sutherland, vp-mktg; Jeff Graul, gm-gourmet.

In-house. Christine Simms, super-creative mktg svcs.

KIWI BRANDS (Sara Lee Household & Personal Care): 447 Old Swede Road/Douglassville, Pa. 19518/Phone: (610) 385-3041. G. Michael Knowles, pres; Ian T. Plane, vp-mktg.

Endust & Behold: Grey Advertising, New York. Clark Montgomery, exec vp.

Ty-D-bol: Weightman Group, Philadelphia. John Goodchild, pres.

SARA LEE FOUNDATIONS: 3330 Healy Drive/Winston-Salem, N.C. 27103/Phone: (910) 519-6053. Paul Mischinski, pres; Michael Gannaway, sr-vp; Ben Kish, dir Wonderbra & Bali shapewear; Doug Jotcham, vp-mass mktg, Hanes Her Way & Just My Size.

Bali: Ammirati & Puris/Lintas, New York. Phil Crosland, exex vp-acct mgmt; Irene Little, vp-mgmt super; Lisa Wrench, acct exec.

Hanes Her Way: Long Haymes Carr Lintas, Winston-Salem, N.C. Christy Graf, vp-mgmt super; Spencer Barnes, acct exec.

Wonderbra: TBWA Chiat/Day, New York. Murray Gaylord, vp-mgmt super; Alora White, vp-acct dir.

CANADELLE (Sara Lee Intimates): 4405 Metropolitan Blvd. E./Montreal, Quebec H1R1Z4/Canada/Phone: (514) 376-6240. Kenneth Steward, pres; Raymond Nadeau, vp-mktg; David Authier, dir-mktg.

Academie-Ogilvy, Montreal. Ross Cammalleri, grp dir.

PLAYTEX APPAREL (Sara Lee Intimates): 700 Fairfield Ave./Stamford, Conn. 06904/Phone: (203) 356-8000. Lee A. Chaden, pres-ceo, Sara Lee Intimates; Hayward Gipson, pres, Playtex Apparel.

Saatchi & Saatchi Advertising, New York. Ericka Witnzuer, mgmt dir; D. D. Spencer, mgmt super; Francesca Dunlevy, acct exec.

ADAMS-MILLIS: 1823 Eastchester Drive/High Point, N.C. 27265/Phone: (910) 887-9200. Richard Noll, ceo; Steve Lineberger, vp-gm sls & mktg.

Hanes, Hanes Her Way (socks): Long Haymes Carr Lintas, Winston-Salem, N.C. Neill Myers, exec vp-acct svcs.

Champion socks and other prods: Merkley Newman Harty, New York. Parry Merkley, pres.

L'EGGS: 5660 University Parkway/Winston-Salem, N.C. 27105/Phone: (910) 519-3241. John Ceneviva, vp-mktg.

L'eggs consumer adv: Saatchi & Saatchi Advertising, New York. Marty Gertler, sr vp-mgmt dir.

HANES HOSIERY: 5650 University Parkway/Winston-Salem, N.C. 27105/P.O. Box 2495/Winston-Salem, N.C. 27102/Phone: (910) 768-9540. Cathy Volker, pres; Olan Beam, dir-mktg; David McBride, Lynette Hawkins, dir-mktg.

Hanes hosiery, Hanes Fitting Pretty hosiery: Agency in review.

Donna Karan hosiery, Liz Claiborne hosiery: In-house.

SARA LEE KNIT PRODUCTS: 1000 E. Hanes Mill Road/Winston-Salem, N.C. 27105/ P.O. Box 3019/Winston-Salem, N.C. 27102/Phone: (910) 519-4400. Julio Barea, pres Hanes/Hanes Her Way Underwear; Art Gibel, pres Hanes Printables; Steve Lineberger, pres Hanes/Hanes Her Way Casualwear; Joe Lillis, sr vp, Hanes Liscensed prods.

Hanes, Hanes Her Way (activewear & underwear): Long Haymes Carr Lintas, Winston-Salem, N.C. Christy Graf, vp-acct svcs.

ARIS ISOTONER: 417 Fifth Ave./New York, N.Y. 10016/Phone: (212) 532-8627. Jack Salisbury, pres-ceo; Joyce Darkey, vp-mktg.

Kirshenbaum & Bond, New York. Jon Bond, pres.

Media buying: Ammirati & Puris/Lintas, New York. Marc Goldstein, exec vp.

CHAMPION PRODUCTS INC (Sara Lee Corp): 475 Corporate Square Drive/Winston-Salem, N.C. 27105/Phone: (910) 519-6500. Joe Phillips, sr vp-sls; Matt Mirchin, vp-licensing; Linda Miller, vp-prod mgmt.

Champion activewear: Merkley Newman Harty, New York. Parry Merkley, pres.

COACH: 516 W. 34th St./New York, N.Y. 10001/Phone: (212) 594-1850. Laurence Franklin, pres; John Bernstein, vp-mktg.

Coach, Mark Cross: Kirshenbaum & Bond, New York. Jon Bond, pres.

In this article:
Most Popular