PROFILING AMERICA'S BIGGEST AD SPENDERS;#4 FORD MOTOR CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine 241,852By top brand19941993% chg

Ford cars & trucks 549,339SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales128,439U.S.19941993% chg

Sales 90,364Division sales 1994HEADQUARTERS

Ford Motor Co./The American Road/Dearborn, Mich. 48121/Phone: (313) 322-3000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Hal Augustine, corp adv mgr.

Wells Rich Greene BDDP, New York. William Benton, exec vp-Detroit.

Ford Citibank credit card: J. Walter Thompson USA, Detroit. Clark Wood, ptnr.

FORD DIV: 300 Renaissance Center/P.O. Box 43303/Detroit, Mich. 48243/Phone: (313) 446-4450. Ross Roberts, vp-gm; Phil Novell, gm-sales; Bobbie Koehler-Gaunt, gm-mktg; Gerry Donnelly, adv mgr; Judy Pohlod, car adv mgr; Randy Stewart, truck adv mgr; Dave Reis, merch mgr.

J. Walter Thompson USA, Detroit. Peter Schweitzer, vice chmn-agency opers ww.

Minority adv: UniWorld Group, New York. Kevin Jeter, vp-acct dir.

LINCOLN-MERCURY DIV: 300 Renaissance Center/P.O. Box 43322/Detroit, Mich. 48243/Phone: (313) 446-4368. Keith Magee, vp-gm; Darryl Hazel, gm-sales; Carl Bergman, gm-mktg; Dale Jones, adv mgr; Barry Pate, merch mgr; Chuck Schneider, major mktg dealer adv mgr.

Young & Rubicam, Detroit. John Vanderzee, chmn.

Minority adv: UniWorld Group, New York. Fermina Platon, vp-dir mktg.

FORD CUSTOMER SERVICE DIV: 20th Flr./P.O. Box 43385/300 Renaissance Center/Detroit, Mich. 48243/Phone: (313) 446-8321. Ron Goldsberry, vp-gm.

Ogilvy & Mather, Dearborn, Mich. Jan Starr, sr vp-gm.

FORD CREDIT: The American Road/Dearborn, Mich. 48121/Phone: (313) 594-1096. Jack Clissold, exec vp-N. Amer financing.

Wells Rich Greene BDDP, New York. William Benton, exec vp-Detroit.

JAGUAR CARS: 555 MacArthur Blvd./Mahwah, N.J. 07430/Phone: (201) 818-8500. Jerry Frick, vp-sales & mktg; Thomas Spencer, gm-mktg; Dennis Lassiter, gm-sales.

Ogilvy & Mather, New York. David Murphy, sr vp-client svcs dir.

HERTZ CORP: 225 Brae Blvd./Park Ridge, N.J. 07656/Phone: (201) 307-2000. Brian J. Kennedy, exec vp-sales & mktg; Janet Smyth, div vp-adv & mktg prog; Cathy Hoag, dir adv.

Wells Rich Greene BDDP, New York. Jane Carlson, mgmt super.

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