PROFILING AMERICA'S BIGGEST AD SPENDERS;#41 SPRINT CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine20,374By top brand19941993% chg

Sprint telephone svcs 188,065SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 12,662Division sales 1994HEADQUARTERS

Sprint Corp./2330 Shawnee Mission Parkway/Westwood, Kan. 66205/Phone: (913) 624-3000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: William Esrey, chmn-ceo; Gary Forsee, pres-coo, long distance; Richard Smith, sr vp-pr & quality; Tom Weigman, pres-cons svcs grp; Robba Benjamin, pres multimedia; Tim Kelly, asst vp-adv comms.

J. Walter Thompson USA, San Francisco. David Riemer, sr ptnr-grp acct dir.

Grey Advertising, New York. Larry Geiger, sr vp.

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