PROFILING AMERICA'S BIGGEST AD SPENDERS;#42 BRISTOL-MYERS SQUIBB CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine35,358By top brand19941993% chg

Clairol hair products 49,387SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 11,984U.S.19941993% chg

Sales7,846Division sales 1994HEADQUARTERS

Bristol-Myers Squibb Co./345 Park Ave./New York, N.Y. 10154/Phone: (212) 546-4000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Peter J. Spengler, vp-mktg svcs.

N. AMERICAN CONSUMER PRODUCTS GROUP: 345 Park Ave./New York, N.Y. 10154/Phone: (212) 546-4000. Bristol-Myers prods: Sion Boney, vp-mktg. Clairol: Bill Susetka, sr vp-gm, US retail; Paula Jacobi, vp-prof mktg.

Natural Instincts, Ultress, Glints, Color Choice, Highlighting, Nice 'n Easy, Brights, Loving Care, Lasting Color: J. Walter Thompson USA, New York. Lori Moskowitz, sr ptnr-mgmt dir.

Miss Clairol: Grey Advertising, New York. Jerry Zaret, exec vp-grp mgmt rep.

Infusium, Final Net, ColorHold, Men's Choice: Gotham Group, New York. Robin Kovel, exec vp.

Herbal Essence: Wells Rich Greene BDDP, New York. Paula Forman, exec vp-mng ptnr.

HEALTH CARE GROUP: 345 Park Ave./New York, N.Y. 10154/Phone: (212) 546-4000. Thomas Bartnick, vp-orthopaedic; Joseph R. Walker, vp-gm, Convatec U.S. & intl; Carl Winnebald, vp-mktg & intl, Linvatec.

Excedrin PM, Nuprin, Theragran: J. Walter Thompson USA, New York. Alan Goltz, sr vp-mg dir.

Bufferin, Ban, Comtrex, Clairol Appliances, Keri, Sea Breeze: LCF&L, New York. Marty Smith, vice chmn; Robin Koval, sr vp, Ban, Keri; A. Magane, exec vp, Bufferin, Comtrex; Jack Powers, sr vp, Sea Breeze; Alan Evans, exec vp-mgmt super.

Excedrin, Fisherman's Friend: Bozell, New York. Jim Harrington, sr vp-mg rep.

MEAD JOHNSON NUTRITIONAL GROUP: 2400 W. Lloyd Expressway/Evansville, Ind. 47721/Phone: (812) 429-5000. Jerry McCabe, vp-gm; Tom Kearns, vp-sales; Dave Dickinson, vp-mktg.

Gerber Formula: J. Walter Thompson USA, Chicago. Taylor Brideport, acct rep.

Enfamil, Next Step: RTCdirect, Washington. Steve Rudman, ptnr.

BRISTOL-MYERS SQUIBB U.S. PHARMACEUTICAL GROUP: 777 Scudders Mill Road/Plainsboro, N.J. 08536/Phone: (609) 897-2000. Dr. Michael Loberg, vp-mktg, Bristol-Myers Squibb U.S. Pharmaceutical div; Brian Markinson, vp-mktg, Bristol-Myers Squibb Oncology; Donald Saltysiak, vp-sales, Mead Johnson Oncology; Frank Valenti, vp-sales, Westwood-Squibb Pharmaceuticals.

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