PROFILING AMERICA'S BIGGEST AD SPENDERS;#44 MAZDA MOTOR OF AMERICA

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine32,426By top brand19941993% chg

Mazda cars & trucks 225,828SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales24,700HEADQUARTERS

Mazda Motor of America/7755 Irvine Center Drive/Irvine, Calif. 92718/Phone: (714) 727-1990.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Yoji Toyama, pres; George McCabe, sr vp-gm; Fred Ehlers, vp-mktg & sls opers; Jay Amestoy, vp-corp affairs & comms; Ed Kjaer, mgr-corp mktg.

Mazda: Foote, Cone & Belding, Santa Ana, Calif. William Hagelstein, exec vp-gm.

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