PROFILING AMERICA'S BIGGEST AD SPENDERS;#45 DAYTON HUDSON CORP

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine737By top brand19941993% chg

Target stores 104,339SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 21,311Division sales 1994HEADQUARTERS

Dayton Hudson Corp./777 Nicollet Mall/Minneapolis, Minn. 55402/Phone: (612) 370-6948.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: John Pellegrene, exec vp-mktg; Michael Francis, vp-mktg; Paul Karmann, dir-adv; John Remington, dir-creative; Katie Erickson, dir-acct svcs.

DAYTON'S, HUDSON'S, DEPARTMENT STORE DIV: 700 on the Mall/Minneapolis, Minn. 55402/Phone: (612) 375-2200.

Dayton, Hudson, Marshall Field's: (in-house) Pidgin Productions, Minneapolis. Gary Jensen, pres.

Corp media buying: Haworth Group, Minneapolis. Dale Haworth, pres.

MERVYN'S: 25001 Industrial Blvd./Hayward, Calif. 94545/Phone: (510) 785-8800. Ralph Annunziata, dir-creative svcs; Pat Holt, dir-adv creative; Brad Davis, dir-in store mktg; Maureen Wright, dir-events mktg.

Martin/Williams, Minneapolis, Minn. Jordan McElwain, vp-mgmt super.

TARGET STORES: 33 S. 6th St./Minneapolis, Minn. 55402/Phone: (612) 304-5816. Robert Thacker, vp-mktg.

No agency of record.

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