PROFILING AMERICA'S BIGGEST AD SPENDERS;#47 SMITHKLINE BEECHAM

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine19,024By top brand19941993% chg

Tums antacid remedies 28,929SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales9,289U.S.19941993% chg

Sales4,575Division sales 1994HEADQUARTERS

SmithKline Beecham/New Horizon Court/Great West Road/Brentford, Middlesex TW8 9EP/U.K.

SmithKline Beecham/1 Franklin Plaza/P.O. Box 7929/Philadelphia, Pa. 19101/Phone: (215) 751-4000.

PERSONNEL, BRANDS, AGENCIES

SMITHKLINE BEECHAM PHARMACEUTICAL: One Franklin Plaza/P.O. Box 7929/Philadelphia, Pa. 19101-7929/Phone: (215) 751-4000. Argeris Karabelas, pres-N. Amer; Howard Pien, sr vp-mktg.

Augmentin, Timentin: Gross Townsend Frank Hoffman, New York. Art Chavez, acct super.

Paxil, Engerix-B: TRL, Parsippany, N.J. Beverly Breitenbach, sr vp-mgmt super, Paxil; Diane Froehlich, acct super, Engerix-B.

Relafen: Medicus Intercon International, New York. Mary Ellen Cambo, acct super.

Ancef, Tazicef, Amoxil, Compazine, Bactroban: In-house.

SMITHKLINE BEECHAM CONSUMER HEALTHCARE: 100 Beecham Drive/Pittsburgh, Pa. 15205/P.O. Box 1467/Pittsburgh, Pa. 15230/Phone: (412) 928-1000. Harry C. Groome, chmn; John Ziegler, pres, N. Amer; Douglas B. Cox, vp-dir mktg svcs & corp comms; Warren C. Siddall, dir-media; Paul Fraioli, vp-dir commercial opers; George M. Quesnelle, vp-dir new ventures, medical mktg sales; Roger Scarlett-Smith, vp-dir cough-cold & oral care; Timothy R. Wright, vp-dir, G.I., skin & feminine care.

Aqua-Fresh toothpaste, Aqua-Fresh Flex toothbrush, Contac, Geritol, Massengill, Sucrets, Vivarin: Grey Advertising, New York. Dick Krain, sr vp-grp mgmt super, Aqua-Fresh; Helen Pantuso, vp-mgmt super, Aqua-Fresh; Allison Bailey, vp-mgmt super, Massengill; John Weilbaker, vp-mgmt super, Geritol, Sucrets, Vivarin; Charlie Herzog, vp-mgmt super, Contac.

N'ice, Sominex, Tagament, Cepastat, Citrucel, Nature's Remedy: Ogilvy & Mather, New York. Linda Cornelius, sr vp-exec grp dir.

Ecotrin, Gaviscon, Oxy, Tums: Jordan, McGrath, Case & Taylor, New York. Steven Badenhop, grp dir-exec vp client svcs; Mindy Tegay, vp-acct super, Tums, Ecotrin, Gaviscon; Claire Tondreau, sr vp-mgmt super, Oxy.

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