PROFILING AMERICA'S BIGGEST AD SPENDERS;#48 AMERICAN EXPRESS CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine32,445By top brand19941993% chg

AmEx credit cards 200,405SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 14,282U.S.19941993% chg

Sales10,801Division sales 1994HEADQUARTERS

American Express Co./American Express Tower/World Financial Center/New York, N.Y. 10285/Phone: (212) 640-2000.

PERSONNEL, BRANDS, AGENCIES

AMERICAN EXPRESS TRAVEL RELATED SERVICES CO.: American Express Tower/World Financial Center/New York, N.Y. 10285/Phone: (212) 640-2000. Kenneth I. Chenault, vice chmn; John Hayes, exec vp-global adv; Peggy Mitchell-King, vp-adv; Nancy Smith, vp-media; Stephen Smith, dir-TRS media plng & buying.

Charge Cards, Establishment Services, Travelers Cheques, Optima True Grace card, general media planning and buying: Ogilvy & Mather, New York. William Gray, senior partner and head of client services.

DRTV media buying, direct mktg for Platinum Card, Optima Card, Corporate Card, customer loyalty programs: Wunderman Cato Johnson, New York. Mitch Kurz, ceo.

Charge Card acquisition and rewards direct mktg: Bronner Slosberg Humphrey, Boston. Michael Bronner, ceo.

AMERICAN EXPRESS PUBLISHING CORP.: 1120 Ave of the Americas/New York, N.Y. 10036/Phone: (212) 382-5600. Daniel Brewster, pres-ceo; Tony Morgano, coo.

Food & Wine, Travel & Leisure: Ogilvy & Mather, New York. William Gray, sr ptnr & head of client svcs.

AMERICAN EXPRESS FINANCIAL ADVISORS: IDS Tower/Minneapolis, Minn. 55440/Phone: (612) 671-4120. Linda Keene, vp-mkt devel; Jayne Jones, mngr-adv.

Ogilvy & Mather, New York. William Gray, sr ptnr & head of client svcs.

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