PROFILING AMERICA'S BIGGEST AD SPENDERS;#49 NIKE INC.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine46,096By top brand19941993% chg

Nike footwear & apparel 134,244SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales4,761U.S.19951994% chg

Sales2,998Division sales 1995HEADQUARTERS

Nike/1 Bowerman Drive/Beaverton, Ore. 97005/Phone: (503) 671-6453.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Thomas Clarke, pres; Liz Dolan, vp-mktg & corp comms; Joseph McCarthy, dir-ww adv; Clare Hamill, gm-footwear; Stephen Gomez, gm-apparel; Barry Miguel, dir-apparel mktg.

Nike, broadcast media buying: Wieden & Kennedy, Portland, Ore. John Russell, dir-acct super; Lori Gaffney, assoc media dir.

Niketown retail stores: Leap Partnership, Chicago. Beth Heitzman, creative ptnr.

Ethnic mktg: Muse Cordero Chen, Los Angeles. Alex Perez, acct super.

COLE-HAAN: One Cole Haan Drive/Yarmouth, Maine 04096/Phone: (207) 846-2500. Karen Haskell, vp-mktg; Mike Robertson, dir-adv comms.

Cole-Haan: Weiss, Whitten, Stagliano, New York. Merrie Harris, acct dir.

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