PROFILING AMERICA'S BIGGEST AD SPENDERS;#5 SEARS, ROEBUCK & CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine22,431By top brand19941993% chg

Sears stores 491,666SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 54,559Division sales 1994HEADQUARTERS

Sears, Roebuck & Co./3333 Beverly Road/Hoffman Estates, Ill. 60179/Phone: (708) 286-2500.

PERSONNEL, BRANDS, AGENCIES

SEARS MERCHANDISE GROUP: 3333 Beverly Road/Hoffman Estates, Ill. 60179/Phone: (708) 286-2500. Arthur C. Martinez, chmn-ceo; John H. Costello, sr exec vp-genl mgr mktg div; Robert Shamberg, vp-mktg oper; Thomas R. Sharbaugh, vp-adv & strategic mktg.

DieHard, Craftsman, Kenmore, storewide promo: Ogilvy & Mather, Chicago. Derek Carstens, pres.

Apparel and storewide image: Young & Rubicam, New York & Chicago. Richard Hosp, acct mg dir.

African-American adv: Vince Cullers Advertising, Chicago. Jeffrey Cullers, vp-grp acct dir.

Hispanic adv: Mendoza, Dillon & Asociados, Newport Beach, Calif. Robert Howells, pres.

Media buying-natl bdcast & print: Ogilvy & Mather, Chicago. Kathleen Brookbanks, exec media dir.

Media buying-cable, syndicated, spot & Hispanic bdcast: Focus Media, Santa Monica, Calif./Schaumburg, Ill. Chuck Mycoff, exec vp-client svcs.

WESTERN AUTO SUPPLY CO.: 2107 Grand Ave./Kansas City, Mo. 64108/Phone: (816) 346-4000. John Leach, chmn-ceo.

Western Auto: Genl mkt: Barkley & Evergreen, Shawnee Mission, Kan. Chris Hayes, sr vp-mgmt super.

Media placement: Focus Media, Schaumburg, Ill. Curtis King, vp-client svcs.

Hispanic mktg: Sosa, Bromley, Aguilar, Noble & Associates, San Antonio, Texas. Marlo Aguilar, acct super.

Parts America: Genl mktg: Barkley & Evergreen, Shawnee Mission, Kan. Chris Hayes, sr vp-mgmt super.

Media placement: Focus Media, Schaumburg, Ill. Curtis King, vp-client svcs.

Tire America: Barkley & Evergreen, Shawnee Mission, Kan. Scott Aylward, sr vp-mgmt super.

National Tire Wholesale: W.B. Doner & Co., Detroit. Tom Downey, vp-grp mgmt super.

NOTE

Sears spun off Allstate Insurance Group at midyear '95. Ad spending for Allstate is not present in Sears' totals.

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