PROFILING AMERICA'S BIGGEST AD SPENDERS;#50 TANDY CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine8,503By top brand19941993% chg

Radio Shack stores79,120SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales4,944HEADQUARTERS

Tandy Corp./1800 One Tandy Center/Fort Worth, Texas 76102/Phone: (817) 390-3700.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: David Christopher, exec vp-adv & mktg, Radio Shack; David Beckerman, sr vp-mktg svcs, Radio Shack; Larry Bier, vp-adv, Radio Shack; Rick Borinstein, vp-merch mktg, Radio Shack; Bob Quaglia, media dir, Radio Shack; Joel Carter, mktg mgr, Incredible Universe; Robert Cudd, adv dir, Computer City.

Radio Shack, Optimus: In-house and Young & Rubicam (Lord Dentsu & Partners), New York. Lou Rubin, grp acct dir.

Tandy, McDuff: In-house.

Computer City: In-house and Richards Group, Dallas. Liz Seade, acct exec.

Incredible Universe: In-house and Publicis/Bloom, Dallas. Brice Campbell, acct super.

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