PROFILING AMERICA'S BIGGEST AD SPENDERS;#51 HASBRO INC.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine15,605By top brand19941993% chg

Milton Bradley games64,126SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales2,670U.S.19941993% chg

Sales1,531HEADQUARTERS

Hasbro Inc./1027 Newport Ave./Pawtucket, R.I. 02861/Phone: (401) 431-8697.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: John Gildea, vp-licensing & promo; Debbie Boyd, vp-media; Wayne Charness, vp-corp comms; Gary Serby, dir-pr; Amy Wann, dir corp exhibits & merch display; Pat Schmidt, dir-promo; Dennis Redpath, vp-mktg rsch.

HASBRO TOY GROUP: 1027 Newport Ave./Pawtucket, R.I. 02861/Phone: (401) 431-8697. Dan Owen, pres. Category Management Team: Sharon Hartley, gm, preschool, infant, juvenile & activities mgmt; Ginger Kent, gm, boys, girls and foam sports; Margaret Sheehan, sr vp-super Playskool category; Vivian Joklik, sr vp-super girls category; Steve D'Aguanno, sr vp-activity toys; Tom McGrath, sr vp-super boys category. Account Management Team: Pete Kelly, sr vp-gm, Larry Falcon, Dave Vitali sr vps. Engineering Services Team: John Buntel, sr vp. Direct Import/New Business Development Team: Robert Stebenne, sr vp; John Gildea, vp-licensing & promo; Debbie Boyd, vp media & adv; Wayne Charness, vp-corp comms; Gary Serby, dir-pr; Amy Wann, dir-corp exhibits & merch display; Pat Schmidt, promo dir; Dennis Redpath, vp-mkt rsch; Howard Bollinger, sr vp-prod concepts; Jim Black, vp-licensing; Wayne Luther, vp-inventor liaison.

Tonka Toys: Griffin Bacal, New York. Jill Bazos, vp-super.

Girls' & boys' toys: Griffin Bacal, New York. Bob Horne, exec vp-mg ptnr.

Grey Advertising, New York. Steve Dammais, exec vp.

Jordan, McGrath, Case & Taylor, New York. Katie Ryan, sr vp.

Playskool & activity toys (bdcast): Griffin Bacal, New York. Jill Baldauf, sr vp-grp dir; Guillermo Suarez, vp-mgmt super.

Playskool toys & baby prods (print): Kidvertisers, New York. Larry Nunno, acct dir.

Baby All-gone, Baby Check-up, Babysitters Club dolls, Batman, Color Blaster, Easy-bake, Nerf, Ricochet, Spirograph, Starting Line-up, new prods: Grey Advertising, New York. Steve Dammers, exec vp; Daniel McLaughlin, vp-grp mgmt super.

MILTON BRADLEY DIV.: 443 Shaker Road/East Longmeadow, Mass. 01028/Phone: (413) 525-6411. Dave Wilson, pres; Dale Siswick, sr vp-mktg; Cathy Meredith, vp-licensing & promo.

Milton Bradley games: Griffin Bacal, New York. Arnie Bergen, sr vp.

Jordan, McGrath, Case & Taylor, New York. Jannine Regis, vp-acct super.

PARKER BROS.: 50 Dunham Road/Beverly, Mass. 01915/Phone: (508) 927-7600. Bob Wann, pres; Maddy Shear, vp-mktg.

Grey Advertising, New York. Barb Martino, vp-mgmt rep.

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