PROFILING AMERICA'S BIGGEST AD SPENDERS;#55 JOH. A. BENCKISER GMBH

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine71,484By top brand19941993% chg

Coty costmetics 17,904SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales2,946U.S.19941993% chg

Sales 778Division sales 1994HEADQUARTERS

Joh. A. Benckiser GmbH/Ludwig-Bertram-Strasse 8-10/Postfach 210167/D-6700 Ludwigshafen/Germany. Phone: 49-621-5903-487.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Dr. Peter Harf, ceo; Manfred Klein, cfo; Udo Webersinke, exec vp-purch & prod logistics; Giovanna Monnas, exec vp-intl grp.

LANCASTER GROUP WORLDWIDE: 1325 Ave. of the Americas/New York, N.Y. 10019/Phone: (212) 479-4300. Peter Harf, ceo; Udo Webersinke, pres-coo; David Denniston, vp-controlling; Michael Foerster, exec vp; Jean-Andre Rougeot, pres-Coty grp ww; Barbara Taylor, sr vp-corp comms; Aileen Taylor, sr vp-field mktg, Europe.

LANCASTER GROUP USA: 745 Fifth Ave./New York, N.Y. 10151/Phone: (212) 593-7400. Norbert Becker, pres-ceo; Bradley Friedrich, vp-mktg, fragrances & cosmetics.

Creative: Corp. Creative Center, Paris/New York.

Select Corp. Comm., New York/Hamburg. Hervic Preis, pres.

U.S. media plng & buying: Robert J. Geller & Associates Inc., New York. Robert J. Geller, pres.

COTY: 237 Park Ave./New York, N.Y. 10017/Phone: (212) 850-2300. Jerry AebStetson, L'Effleur, Truly Lace, Emeraude: In-house.

!Ex'cla ma'tion, Lady Stetson, Preferred Stock, Sand & Sable, Gravity, Aspen for Men, Aspen for Women: Jerry & Ketchum, New York. Leny Jacobson, acct dir.

Vanilla Fields: Seiden Group, New York. Hank Seiden, chmn; Angela Abelow, pres.

Jovan Musk for Women, Jovan Musk for Men, Jovan White Musk for Women: Margeotes/Fertitta & Partners, New York. George Fertitta, pres.

BENCKISER CONSUMER PRODUCTS: Corporate Center One/55 Federal Road/P.O. Box 1991/Danbury, Conn. 06813-1991/Phone: (203) 731-5000. Douglas Meyer, pres.

Scrub Free, Lime-A-Way, Electrasol, Calgon water softner, Jet Dry: Margeotes/Fertitta & Partners, New York. George Fertitta, pres.

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