PROFILING AMERICA'S BIGGEST AD SPENDERS;#56 CAMPBELL SOUP CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine24,263By top brand19941993% chg

Campbell's soups 76,768SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales7,278U.S.19951994% chg

SalesNADivision sales 1995HEADQUARTERS

Campbell Soup Co./Campbell Place/Camden, N.J. 08103-1799/Phone: (609) 342-4800/Fax: (609) 342-4800.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: D.W. Johnson, chmn-pres-ceo; Frank Weiss, pres-bakery & confectionary; R.F. Bernstock, pres-intl grocery; J.N. Stalter, vp-public affairs; G. Moss, vp-global adv; K. Lowery, dir-public info; R. Desatnick, dir-adv svcs.

SOUP SECTOR: Campbell Place/Camden, N.J. 08103-1799/Phone: (609) 342-4800. F. Marty Thrasher, pres-U.S. soup; Sally Robling, vp-brand mgmt; Gary Fassak, vp-bus devel; Aaron Wadell, bus dir-red & white soups; Rolf Richter, gm-bus devel, Ramen; Terry Atkins, dir-promos; Gus Basmeson, dir-hispanic mktg; Mark Alexander, Terry Cruikshank, Jeremy Fingerman, Brett Marchand, Michael Senackerib, sr mktg mgrs; Debbie Berkowitz, Mike Conway, Kelly Ford, Jill Galowitz, Brad Golden, Jody Levy, Greg McLane, Bob Moore, Carol Orenstein, David Sank, mktg mgrs; Kathryn Block, Vivian Hsieh, assoc mktg mgrs; Brian Albert, Ken Weinberg, mktg analysts.

Campbell's Chunky canned soups: Bates USA, New York. Richard Newman, sr vp-mgmt rep; Jim Mezoff, vp-acct super.

Red & White condensed, Home Cookin' soups, Swanson broth, new prods: BBDO Worldwide, New York. Rich Pounder, exec vp-sr acct dir, Karen Hirschmann, acct super, Red & White condensed & Swanson broth; John Leeman, acct super, Home Cookin' soups.

FROZEN FOODS GROUP: Campbell Place/Camden, N.J. 08103-1799/Phone: (609) 342-4800. Kathleen MacDonnell, pres, Frozen foods grp, Swanson: Sheryl Roth Rogers, vp-mktg; Suzanne Regan, bus dir; Brent Walker, R. Johnston, sr mktg mgrs; N. Krawczyk, Matt Riley, mktg mgrs; Patty Drozd, Don Rhodes, Maxine Weber, assoc mktg mgrs; Mrs. Paul's: Jamie Rosati, mktg mgr; Kate Donovan, Melissa Sturno, assoc mktg mgrs.

Swanson frozen prods, Mrs. Paul's: BBDO Worldwide, New York. Rich Pounder, exec vp-sr acct dir, Deborah Jurgeleit, sr vp-sr acct dir.

MEAL ENHANCEMENT GROUP: Campbell Place/Camden, N.J. 08103-1799/Phone: (609) 342-4800. Alfred Poe, pres, Meal Enhancement Grp. Sauces: Jeff Herbert, vp, sauces; Joe Brennan, Anne Sakalay, Dan Wainfan, sr mktg mgrs; Haston Lewis, Erica Smith-Carpenter, mktg mgrs; Alicia Simons, Ingrid Zoba, assoc mktg mgrs. Condiments: Jim Dorsch, vp; Jackie Burchfield, Linda Marshall, mktg mgrs; Monica Christ, Yolanda Coronel, assoc mktg mgrs. Beverages: Dennis O'Brien, vp; Karen Anderson, sr mktg mgr. Prepared foods: Woody Rosenbach, bus dir; Vince Melchiorre, Bob Davis, Karen Voellinger, mktg mgrs.

Prego, Vlasic, V8 Juice: FCB/Leber Katz Partners, New York. Richard Effman, sr vp-mgmt dir.

Barilla pasta sauces: Margeotes/Fertitta & Partners, New York. George Fertitta, pres; Nancy Katz, acct dir; Michele Lobo, acct exec; Victoria Ludwin, acct coord.

Franco-American Gravies: Saatchi & Saatchi, New York. Michael Burns, sr vp-mgmt dir, Mary Haskin, vp-mgmt super; Brian Groves, acct exec.

Franco-American prepared pasta, SpaghettiO's: Bayer Bess Vanderwarker, Chicago. Marty Sherrod, sr vp-grp acct dir; Joanie Rosen, vp-acct dir; Fred Ehle, acct super; Dustin Cohn, acct exec.

Pace Foods: Temerlin McClain, Irving, Texas. Tony Balmer, mgmt super; Dennis Visich, exec dir-client svcs, Malcolm Mace, grp acct dir.

CAMPBELL FOODSERVICE CO.: Campbell Place/Camden, N.J. 08103-1799/Phone: (609) 342-4800. J.L. Patten, pres; Jack Kelly, bus dir; E.A. Lynn, sr mktg mgr; C. Douthett, vp-sales; L. Martineau, B. McGorry, J. Matorin, sr mktg mgrs.

In-house.

PEPPERIDGE FARM: 595 Westport Ave./Norwalk, Conn. 06851/P.O. Box 5500/Norwalk Conn. 06856/ Phone: (203) 846-7000. Dale Morrison, pres. Biscuit: C.W. Rydin, vp-gm; H.M. Kent, vp-mktg. Bakery: P.J. Callaghan, vp-gm; K.H. Small, dir-brand mgmt; R.W. Kraft, dir-trade mktg. Frozen: B.L. Gustaitis, vp-gm. Food service: E.V. Anderson, gm; D.K. Young, gm-mail order.

Saatchi & Saatchi, New York. Michael Burns, sr vp-mgmt dir, Mary Haskin, mgmt super; Brian Groves, acct exec.

GODIVA CHOCOLATIER: 260 Madison Ave./New York, N.Y. 10016/Phone: (212) 951-2888. D. Albright, pres; E.M. Dunkin, vp-sls & mktg; K.B. Green, vp-gm, retail.

Margeotes/Fertitta & Partners, New York. George Fertitta, pres; Nancy Katz, acct dir; Michele Lobo, acct exec; Victoria Ludwin, acct coord.

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