PROFILING AMERICA'S BIGGEST AD SPENDERS;#57 GILLETTE CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine27,410By top brand19941993% chg

Gillette toiletries46,682SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales6,070U.S.19941993% chg

Sales1,945Division sales 1994HEADQUARTERS

Gillette Co./Prudential Tower Building/Boston, Mass. 02199/Phone: (617) 421-7000.

PERSONNEL, BRANDS, AGENCIES

MARKETING SERVICES DIV: Prudential Tower Building/Boston, Mass. 02199/Phone (617) 421-7000. Michael Nadelberg, vp-mktg svcs; Louise Baranowski, mgr-media buying; Donald McAllister, mgr-media plng; Robert Evans, dir-promo svcs; James Lamie, dir-sports & event mktg.

NORTH ATLANTIC GROUP: Prudential Tower Building/Boston, Mass. 02199/Phone: (617) 421-7000. Peter Hoffman, sr vp-bus mgmt; Carole Johnson, John Darman, mktg vps-bus mgmt.

SHAVING USA: One Gillette Park/Boston, Mass. 02127/Phone: (617) 463-3000. Bruce Swinsky, vp-gm; Peter Clay, dir-mktg.

Sensor, Gillette, Atra, Trac II, Good News, Daisy: BBDO Worldwide, New York. Simon Marlowe, exec vp-sr mgmt rep; Barry Schweig, sr vp-sr acct dir; Michael Paxton, sr vp-acct dir.

PERSONAL CARE USA: Prudential Tower Building/Boston, Mass. 02199/Phone: (617) 421-7000. Bruce Swinsky, vp-gm, sales & mktg; Dave Bashaw, dir-mktg.

Right Guard: N*W Ayer & Partners, New York. Mary Lou Quinlan, pres.

Soft & Dri, Dry Idea, White Rain: Hill, Holliday, Connors, Cosmopulos, Boston. Steve Aubrey, exec vp-gp dir.

STATIONERY PRODUCTS GROUP: Prudential Tower Building/Boston, Mass. 02199/Phone: (617) 421-7000. Anne Kelly, vp-mktg.

Liquid Paper, Paper Mate, Parker pen, Waterman writing instruments: McCann-Erickson Worldwide, New York. David Weiss, sr vp-acct dir.

ORAL-B LABORATORIES: 600 Clipper Drive/Belmont, Calif. 94002-4119/Phone: (415) 598-5000. Gary Paladin, dir-mktg.

Oral-B toothbrushes, dental floss & children's toothpaste: BBDO Worldwide, Los Angeles. Steven Sanchez, sr vp-mgmt super.

BRAUN: 66 Broadway, Route 1/Lynnfield, Mass. 01940/Phone: (617) 592-3300. Richard Cantwell, dir-mktg; Robert Cronon, mktg mgr-household prods; Dwight Rown, mktg mgr-shavers, haircare & oral care.

Braun beverage prods, electric shavers, oral care appliances, personal care appliances & clocks: Lowe & Partners/SMS, New York. Dan O'Donnell, sr vp-mgmt super; Merrie Harris, acct super.

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