PROFILING AMERICA'S BIGGEST AD SPENDERS;#59 CIBA-GEIGY

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine14,981By top brand19941993% chg

Efidac/24 cold remedies27,054SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 15,861Division sales 1994HEADQUARTERS

Ciba-Geigy Ltd./Postfach/CH 4002/Basel, Switzerland.

Ciba-Geigy Corp./540 White Plains Road/P.O. Box 2005/Tarrytown, N.Y. 10591-9005/Phone: (914) 785-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Richard Barth, chmn-pres-ceo.

PHARMACEUTICALS DIV: 556 Morris Ave./Summit, N.J. 07901/Phone: (908) 277-5000. James Callahan, sr vp-mktg.

C&G Advertising Agency (in-house), Summit, N.J. Maggie Helmig, pres.

Estraderm: (consumer) Ogilvy & Mather Worldwide, New York. Marilyn Finley, acct exec.

CIBA SELF-MEDICATION, INC: Mack Woodbridge II/581 Main St./Woodbridge, N.J. 07095/Phone: (908) 602-6600. Randy Sloan, vp-mktg.

Acutrim, Doans, Dulcolax, Transderm Scop, Desenex, Cruex, Myoflex, Efidac/24, Slow Fe, Allerest, Sinarest, Americaine, Caldecort, Caldesene, Nostil, Nostrilla, Nupercainal, Ting, Sunkist, Fiberall, Eucalyptamint: Jordan, McGrath, Case & Taylor, New York. Bruce Guidoth, exec vp.

Maalox: Grey Advertising, New York. Herb Liebeman, exec vp.

Habitrol, Perdiem: Seiden Group, New York. Matt Seiden, coo.

CROP PROTECTION DIV: 410 Swing Road/P.O. Box 18300/Greensboro, N.C. 27419-8300/Phone: (910) 632-6000. Larry Spickler, Kim Dawson, comms mgrs, weed control; Jeff Whetstine, comms mgr, insect control; Janet Dinsmore, comms mgr, disease control.

Turf & ornamental prods: Howard, Merrell & Partners, Raleigh, N.C. Brigid Thompson, acct super.

Plant protection prods: Ketchum Advertising, San Francisco. Dave Esbrook, acct super; Martin-Williams, Minneapolis; Tim Burke, acct super.

CIBA VISION CORP.: 11460 Johns Creek Parkway/Duluth, Ga. 30136/Phone: (404) 476-3937. Steve Wilkin, vp-sales & mktg.

Consumer promotions: QLM Associates, Princeton, N.J. Bob Lipsky, mgmt super.

Prof prods: Klemtner Advertising, New York. Steve Wice, vp-grp dir.

TEXTILE PRODUCTS DIV: 410 Swing Road/P.O. Box 18300/Greensboro, N.C. 27419-8300/Phone: (910) 632-6000. Kay Levan, adv mgr.

ANIMAL HEALTH DIV: 410 Swing Road/P.O. Box 18300/Greensboro, N.C. 27419-8300/Phone: (910) 632-6000. Bert Honsch, vp-sls; Stan Cruitt, dir-mktg.

Earle Palmer Brown Cos., New York. Steve Norica, acct exec.

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