PROFILING AMERICA'S BIGGEST AD SPENDERS;#6 AT&T CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine35,314By top brand19941993% chg

AT&T telephone svcs 698,583SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 75,094U.S.19941993% chg

Sales 67,769Division sales 1994HEADQUARTERS

AT&T Corp./1301 Ave. of the Americas, 31st Flr./New York, N.Y. 10019/Phone: (212) 841-4666.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Dick Martin, corp vp-adv; Jim Speros, dir-corp adv & brand mgmt.

Corporate adv: N*W Ayer & Partners, New York. Sue Kaufman, sr vp-plng dir.

Corporate arts & underwriting: Serino Coyne, New York. Linda Lehman, exec vp-acct mgmt.

African-American & Hispanic adv: UniWorld Group, New York. Herman Morales, sr vp; Linda Dukette, vp-acct super.

AT&T AMERICAN TRANSTECH: 8000 Baymeadows Way/Jacksonville, Fla. 32256/Phone: (904) 636-1005. F. Alan Schultheis, vp-mktg, sls & plng; Steve Partain, mgr-mktg comm; Bruce Reid, dir-external comm.

Customer care svcs, customer info analysis, foreign language translation svcs, employee benefits svcs, human resources svcs, telephone acct mgmt, time sensitive printing & mailing svcs: Husk Jennings Advertising, Jacksonville, Fla. Melanie Husk, pres.

AT&T BUSINESS COMMUNICATIONS SERVICES: 55 Corporate Drive/Bridgewater, N.J. 08807/Phone: (908) 658-7300. David Robertson, dir-mktg comms & adv.

Bus long distance: McCann-Erickson Worldwide, New York. Eric Keshin, exec vp.

Bus long distance, direct adv: Bronner Slosberg Humphrey, Boston. Michael Bronner, ceo.

Electronic and Interactive media: Modem Media, Norwalk, Conn. Bob Allen, ptnr.

AT&T CAPITAL CORP.: 44 Whippany Road/Morristown, N.J. 07962-1983/Phone: (201) 397-3000. Sheila T. Lynch, adv dir.

Capital Corp: Beckerman & Associates, Bernardsville, N.J. Michael D. Beckerman, pres.

AT&T CONSUMER COMMUNICATIONS SERVICES: 295 N. Maple Ave./Basking Ridge, N.J. 07920/Phone: (908) 221-7259. George Burnett, gen mgr-mktg comms.

Consumer long distance: FCB/Leber Katz Partners, New York. Jack McCauley, vp-mg dir.

Ethnic adv, Hispanic consumer long distance: Bravo Group, New York. Fernando Fernandez, acct super.

Domestic & intl travel, target mkt & intl long distance: Young & Rubicam, New York. Arlene Brickner; Margaret Mark, exec vps-acct mgrs.

General consumer comms, EasyReach 700: Wunderman Cato Johnson, New York. Marjorie Kalter, exec vp-acct dir.

Intl military & Americans living abroad: Young & Rubicam, New York. Patricia Woodward, acct super.

Domestic military: Young & Rubicam, New York. Patricia Woodward, acct super.

Asian mktg: Kang & Lee, New York. Eliot Kang, pres.

AT&T CONSUMER PRODUCTS: 5 Wood Hollow Road/Parsippany, N.J. 07054/Phone: (201) 581-5411. Marian Northcutt, vp-mktg.; Lori Doyle, dir-adv & promos; Stanley R. St. John, vp-customer svcs; John Boyd, vp-strategic devel & plng.

Consumer telephone: N*W Ayer & Partners, New York. Peter Varvara, vp-mgmt super.

CONSUMER INTERACTIVE SERVICES: 400 Interpace Parkway/Parsippany, N.J. 07054/Phone (201) 331-4000. Jack Grasso, vp-comm; Raymond Tringali, vp-mktg; Brian Haumersen, dir-mktg comm; Dean DeBise, pres-Imagination Network.

PersonaLink svcs: Wunderman Cato Johnson, New York. Barbara Jack, pres.

Online games (Imagination Network): Foote, Cone & Belding, San Francisco. Jane Gardner, acct exec.

AT&T FEDERAL SYSTEMS: P.O. Box 25000/Rm C3D18/Greensboro, N.C. 27420/Phone: (910) 279-7000. Rebecca Lankford, mgr-mktg comms & pr.

FCB/Leber Katz Partners, New York. Jack McCauley, vp-mgmt dir.

AT&T GLOBAL BUSINESS COMMUNICATIONS SYSTEMS: 211 Mount Airy Road/Basking Ridge, N.J. 07920/Phone: (908) 953-3949. William Higgins, adv dir.

Business telesystems, PBX & fax, video solutions: Wunderman Cato Johnson, New York. Debra Brown, exec vp-dir integrated mktg.

AT&T MICROELECTRONICS: 2 Oak Way/Berkeley Heights, N.J. 07922/Phone: (908) 771-3268. Vicki Gault, pr dir.

FCB/Leber Katz Partners, New York. Jack McCauley, vp-mgmt dir.

AT&T MULTICULTURAL MARKETING COMMUNICATIONS: 295 N. Maple Ave./Basking Ridge, N.J. 07920/Phone: (908) 221-6804. Jacqueline Morey, dir; Rosemary Barton, dist mgr-hispanic, sub-Sahara, Sahara, African Amer, Caribbean adv; Michael Marion, dist mgr-emerging mkts; Sandra Shellenberger, dist mgr-diverse mkts; Anderson Chung, div mgr-Asian mkts.

Corp adv: Wunderman Cato Johnson, New York. Barbara Jack, pres.

Young & Rubican, New York, Arlene Brickner.

Bronner Slosberg Humphrey, Boston. Michael Bronner, pres-ceo.

Hispanic mktg & comms: Bravo Group, New York, Daisy Exposito, pres.

Marti Flores Prieto & Wachtel, San Juan, Puerto Rico. Carmen Cedre, vp-grp dir, US Hispanic div.

Emerging mkts & comm: Foote, Cone & Belding, New York. Cynthia Perry, dir.

Chapman Direct, New York. Denise Leo, acct dir.

Diversified mktg & comms: YAR Communications, New York. Yuri Radzievsky, pres.

Asian mktg & comms: Kang & Lee, New York. Eliot Kang, pres.

Mosaica, New York. Denise Leo, pres.

Time Advertising, San Francisco, Baron Suen, pres.

AT&T NETWORK SYSTEMS: 475 South St./Morristown, N.J. 07962/Phone: (201) 606-2000. Kathy Fitzgerald, vp-pr.

FCB/Leber Katz Partners, New York. Jack McCauley, vp-mgmt dir.

AT&T UNIVERSAL CARD SERVICES: 8787 Baypine Road/Jacksonville, Fla. 32256/Phone: (904) 954-7500. Barbara Reeve, vp-adv & mktg comms.

Universal Card: Husk Jennings Advertising, Jacksonville, Fla. Melanie Husk, pres.

GLOBAL INFORMATION SYSTEMS: 1700 S. PattersonBlvd./Dayton, Ohio 45479-0001/Phone: (513) 445-5000. William Saylor, advertising director-U.S. Group., Doris Lygon, media relations.

Pagliaro Kuhlman, San Jose, Calif. Bob Stetson, dir client svcs.

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