PROFILING AMERICA'S BIGGEST AD SPENDERS;#60 GENERAL ELECTRIC CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine41,364By top brand19941993% chg

NBC TV 46,640SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 60,109U.S.19941993% chg

Sales 49,920Division sales 1994HEADQUARTERS

General Electric Co./3135 Easton Turnpike/Fairfield, Conn. 06431/Phone: (203) 373-2039.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Richard A. Costello, mgr-corp mktg comms; James R. Harman, mgr-corp adv; Patricia D. Yoder, vp-pr & adv, GE Capital; Victor H. Alcott, mgr-GE Appliances adv; Jay Pomeroy mgr-GE Lighting comm.

AOR, media plng & buying for GE businesses: BBDO Worldwide, New York. Ben Jankowski, assoc media dir.

Brand image, corp adv, major appliances, lighting: BBDO Worldwide, New York. Robert Rawley, acct dir.

GE Capital: McCann-Erickson Worldwide, New York. Kevin Allen, sr vp-grp dir.

NBC: 30 Rockefeller Plaza/New York, N.Y. 10112/Phone: (212) 664-4444. Alan Cohen, exec vp-mktg; Jeff Kreiner, vp-adv & promo; John D. Miller, exec vp-adv & promo (Burbank); Marla Goldstein, sr dir-media plng (Burbank); Nancy Adler, dir-client mktg.

NBC: D'Arcy Masius Benton & Bowles, Los Angeles. Jim Helin, mg dir.

CNBC: 2200 Fletcher Ave./Fort Lee, N.J. 07024/Phone: (201) 585-2622. Richard Khaleel, vp-mktg.

CNBC: Kirshenbaum & Bond, New York. John Bond, pres-ceo.

NBC ENTERTAINMENT: 3000 W. Alameda Ave./Burbank, Calif. 91523/Phone: (818) 840-4444. John D. Miller, exec vp-adv & promo, event prog; Vince Manze, sr vp-adv & promo; Jim Vescera, vp-on-air promo; Deborah Hamberlin, vp-affiliate adv & promo; Jenness Brewer, vp-print adv; Marla Goldstein, dir-media plng.

D'Arcy Masius Benton & Bowles, Los Angeles. Jim Helin, mg dir.

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