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PROFILING AMERICA'S BIGGEST AD SPENDERS;#62 SCHERING-PLOUGH CORP.

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine40,510By top brand19941993% chg

Claritin allergy medication 17,537SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales4,657U.S.19941993% chg

Sales2,553Division sales 1994HEADQUARTERS

Schering-Plough Corp./One Giralda Farms/P.O. Box 1000/Madison, N.J. 07940-1000/Phone: (201) 822-7000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Robert P. Luciano, chmn-ceo; Richard J. Kogan, pres-coo.

Schering-Plough Healthcare Prods Adv Corp. ( In-house). Russell Elliot, pres; Steve Romines, James Lawenda, vps.

SCHERING-PLOUGH HEALTHCARE PRODUCTS DIV: 110 Allen Road/Liberty Corner, N.J. 07938/Phone: (908) 604-1640. Donald R. Conklin, pres; Richard E. Whittaker, sr vp-sls & mktg-otc/seasonal; Richard L. Cullen, sr vp-sls & mktg-footcare.

Afrin, Coppertone, Coppertone Kids, Coppertone Sport, Duofilm, Dr. Scholl's Air Pillo, Dr. Scholl's Backguard Inserts, Dr. Scholl's Clear Away, Dr. Scholl's Hidden Comfort, Dr. Scholl's Smooth Touch, Dr. Scholl's corn & callous prods, Shade, Solarcaine, Suncare-new prods, Tropical Blend, Waterbabies: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Rob Peterson, sr acct dir.

Chlor-Trimetron, Coricidin, Correctol, Digel, Drixoral, Duration, Feen-A-Mint, Lotrimin, Tinactin: Warwick Baker & Fiore, New York. Andy Mockler, sr vp-mgmt super.

NOTE

Ad spending and revenues include the Wesley-Jessen eyecare division, sold to Bain Corp. this June.

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