PROFILING AMERICA'S BIGGEST AD SPENDERS;#63 ADOLPH COORS CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine4,764By top brand19941993% chg

Coors beer81,475SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales1,663HEADQUARTERS

Adolph Coors Co./311 10th St./Golden, Colo. 80401/Phone: (303) 279-6565.

PERSONNEL, BRANDS, AGENCIES

COORS BREWING CO.: 12th & Ford/Golden, Colo. 80401/Phone: (303) 279-6565. Leo W. Kiely, III, pres-coo; Bill Weintraub, sr vp-mktg; Michael Marranzino, sr vp-chief intl officer; Bob Joanis, vp-new prods; John Bishopp, dir-mktg svcs; Kevin Kotecki, brand dir, Original Coors; Steve Ritter, brand dir, Coors Light; Craig Guthrie, brand dir, Keystone brands; Mark Stankovic, George Mansfield, dirs-intl mktg; Jim Goodwin, brand dir, Coors Extra Gold; John Neu, Jon Runge, dirs-new prod devel; Tim Owston, brand dir, Coors Cutter; Ralph Heim, grp mgr-media placement & event mktg; Tex McCarthy, dir-UniBev Ltd, Killian's Irish Red, Killian's Irish Brown Ale, Castlemaine XXXX, Seasonals prods, Steinlager; Glenn Knippenberg, brand dir-Zima; Barb Gasper, brand devel mgr, Coors Artic Ice; Lee Buxton, promo dir, Coors Special Lager, Greg Head, mgr-brand devel.

Coors Light, Coors Extra Gold, Keystone brands, Killian's Red; Coors family of brands: Foote, Cone & Belding, Chicago. Dan Fox, exec vp-grp acct dir.

New prod devel, Coors Arctic Ice, Coors Light regional prgms: GSD&M, Austin, Texas. Steve Gurasich, chmn-ceo.

Women's Literacy: Evans Group, Denver. Kelli McDonald, pres.

Cutter, Castlemaine XXXX, Coors Special Lager: Tatham Euro RSCG, Chicago. Jim Lecinski, acct super.

Original Coors, Zima Clearmalt: Foote, Cone & Belding, San Francisco. Ron Pattani, acct super.

Seasonal prods: Karsh & Hagan, Denver. Hank Schaller, vp-acct & rsch dir.

African-American mkt: UniWorld Group, New York. Mark Robinson, vp-grp adv dir.

Hispanic mkt: Casanova-Pendrill Publicidad Inc, Irvine, Calif. J. Paul Mendieta, acct dir.

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