PROFILING AMERICA'S BIGGEST AD SPENDERS;#64 LEVI STRAUSS & CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine7,973By top brand19941993% chg

Levi's jeans 70,261SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales6,074U.S.19941993% chg

Sales3,845HEADQUARTERS

Levi Strauss & Co./Levi's Plaza/1155 Battery St./San Francisco, Calif. 94111/Phone: (415) 544-6000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Jim Chriss, vp-mktg; Linda Aletto, Julie Palley, dirs-cons mktg; Robert Hanson, dir-cons mktg-Dockers brand; Steve Goldstein, dir-cons mktg-Levi's brand; Jim McCarty, dir-cons mktg-Brittania brand.

Corporate adv, Levi's, Dockers, Brittania: Foote, Cone & Belding, San Francisco. Jack Rooney, sr vp-grp mgmt super.

Hispanic adv: Mendoza, Dillon & Asociados, Newport Beach, Calif. Sara Albiach, vp.

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