PROFILING AMERICA'S BIGGEST AD SPENDERS;#64 LEVI STRAUSS & CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine14,867By top brand19941993% chg

Kmart stores 170,129SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 34,025U.S.19941993% chg

Sales32,848Division sales 1994HEADQUARTERS

Levi Strauss & Co./3100 W. Big Beaver Road/Troy, Mich. 48084/Phone: (313) 643-1000.

PERSONNEL, BRANDS, AGENCIES

KMART STORES: 3100 W. Big Beaver Road/Troy, Mich. 48084/Phone: (313) 643-1000. Kenneth W. Watson, exec vp-mktg & prod devel; Gerald Habeck, vp-adv.

Campbell Mithun Esty, Minneapolis. Bill Dunlap, pres.

African-American adv: Burrell Advertising, Chicago. Tom Burrell, chmn; Sarah Burroughs, pres.

Hispanic adv: Castor Advertising Corp., New York. Castor Fernandez, pres.

BUILDER'S SQUARE: 9725 Datapoint/San Antonio, Texas 78229/Phone: (210) 616-8000. Frederick Meiser, exec vp-merch & mktg; Stanley Walsh, sr vp-mktg

Fogarty Klein & Partners, Houston. Richard Klein, ptnr.

NOTE

Borders Group was spun off into a private company mid-year 1995. Its advertising is not included in Kmart totals, although its sales are consolidated in Kmart.

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