PROFILING AMERICA'S BIGGEST AD SPENDERS;#65 H.J. HEINZ CO.

Published on .

Most Popular
U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine6,396By top brand19941993% chg

Weight Watchers foods25,996SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales8,087U.S.19951994% chg

Sales4,629HEADQUARTERS

H.J. Heinz Co./600 Grant St./Pittsburgh, Pa. 15219/Phone: (412) 456-5700.

PERSONNEL, BRANDS, AGENCIES

HEINZ USA: 1062 Progress St./Pittsburgh, Pa. 15212/P.O. Box 57/Pittsburgh, Pa. 15230-0057/Phone: (412) 237-5757. Brian Ruder, pres-retail, Mark Trunbull, grp prod mgr; B. Roussey, gm-prepared foods; M. McCollough, gm-mktg svcs; M. Milrod, mgr-promo & adv svcs; J. Berger, pres-Heinz USA foodservice; H. Lockard, gm-foodservice mktg; Nelson Craige, gm-foodservice mktg.

Heinz HomeStyle Gravy, Heinz 57 Steak Sauce: Ketchum Advertising, Pittsburgh. A. Schaer, super.

Heinz foodservice prods: The Food Group, Tampa. R. Hager, sr vp; P. Pearlman, vp-creative dir.

ORE-IDA FOODS: 220 W. Parkcenter Blvd./Boise, Idaho 83706/P.O. Box 10/Boise, Idaho 83707/Phone: (208) 383-6100. M. Tyler, vp-mktg; Kristin Hoff, prod mgr, Ore-Ida brand; M. Carlson, vp-spec prods; Grant Jones, mgr-pr & comms.

Ore-Ida specialty prods: Foote, Cone & Belding, San Francisco. Mary Moudry, sr vp-grp mgmt super.

WEIGHT WATCHERS INTERNATIONAL: 500 N. Broadway/Jericho, N.Y. 11753/Phone: (516) 939-0400. Lelio G. Parducci, pres-ceo; Linda Webb Carilli, gm-corp affairs; Weight Watchers North America: Alistair M. Thomson, pres; Len J. Tacconi, vp-mktg & devel; Anna Moses, mgr-mktg comms.

Doig Elliot Schur, New York. Jeff Schur, ptnr.

WEIGHT WATCHERS FOOD CO.: Hamden Center #2/2321 Whitney Ave./Hamden, Conn. 06518/Phone: (203) 230-0099. Michael R. McGrath, pres-ceo; Steven U. Lee, vp-mktg; Sharon Austin, sr prod mgr-Weight Watchers entrees; Jay McCulloch, prod mgr-Budget Gourmet; Mike Walters, gm-foodsvc mktg.

Weight Watchers brands: Jordan, McGrath, Case & Taylor, New York. Steve Badenhop, sr vp.

Budget Gourmet brands: Young & Rubicam, San Francisco. Jane Pepe, vp-mgmt super.

HEINZ PET PRODUCTS CO.: One Riverfront Place/Newport, Ky. 41071/Phone: (606) 655-5700. M. Milone, chief revenue officer; J. Heil, vp-mktg; J. Roxstrom, vp-value brands; M. Cohen, gm-Cycle & nutritional prods; J. Kirkwood, gm-indulgent dog food; B. Atherley, gm-pet snacks mktg; M. Katz, gm-specialty prods; E. Uebele, gm-intl pet food; D. Rosenthal, gm-9-Lives mktg; S. Dehner, gm-value dry brands.

9-Lives, Amore, Kozy Kitten, Puss 'n Boots, Cycle, Kibbles 'n Bits, Ken-L Ration, King Cuts, Reward, Skippy, 9-Lives cat treats, Meaty Bone, Jerky Treats, Snausages, Pup-Peroni: J. Walter Thompson USA, Chicago. Rahul Roy, acct super, dog food; Tilly Pick, acct rep, dog food & treats; Anne Kroemer, acct rep, cat food & treats

STARKIST SEAFOOD CO.: One Riverfront Place/Newport, Ky. 41071/Phone: (606) 655-5700. P. Bowen, coo; J. Clancy, gm-cons mktg; V. Knapke, gm-cons mktg.

StarKist tuna: Tom Reilly Consortium, Evanston. Tom Reilly, pres. Ken Kimura, creative dir.

In this article: