PROFILING AMERICA'S BIGGEST AD SPENDERS;#66 B.A.T INDUSTRIES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine63,840By top brand19941993% chg

Kool cigarettes 33,218SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 32,067North American19941993% chg

Sales4,894Division sales 1994HEADQUARTERS

B.A.T Industries/Windsor House/50 Victoria St./London SW1H 0NL/U.K./Phone 44-71-222-7979.

PERSONNEL, BRANDS, AGENCIES

BROWN & WILLIAMSON TOBACCO CORP.: 1500 Brown & Williamson Tower/Louisville, Ky. 40232/Phone: (502) 568-7000. Thomas E. Whitehair Jr., exec vp-mktg & sls; John T. Winebrenner, sr vp-mktg; Robert J. Miller, div vp, Kent & Lucky Strike; James L. Hendricks, div vp, full revenue brands; Walt T. Carpenter, div vp, VFM brands; Mike M. DiCio, dir-mktg svcs; D. Wogerbauer, dir-mkt rsch.

Kool, GPC, Capri, Kent, Lucky Strike, Pal Mall, Viceroy, Carlton, Misty: Grey Advertising, New York. Joe Celia, sr vp.

Barclay, Richland, GPC, Capri, Misty, Montclair: Tatham Euro RSCG, Chicago. Steve Hanika, sr ptnr; Pam Crain, mgmt super.

FARMERS GROUP: 4680 Wilshire Blvd./Los Angeles, Calif. 90010/Phone: (213)-932-3200. Jim Snikeris vp-mktg opers; Paul Hopkins, vp-agencies; Rick Wright, adv dir; Eileen Cebula, adv mgr.

Insurance (all types): Foote, Cone & Belding, Los Angeles. Larry Jones, sr vp-grp mgmt dir.

NOTE

B.A.T acquired American Brands' American Tobacco Co. in '95. American Tobacco advertising is included in B.A.T totals, but American Tobacco sales are not consolidated.

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