PROFILING AMERICA'S BIGGEST AD SPENDERS;#67 CONAGRA INC.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine21,484By top brand19941993% chg

Healthy Choice foods34,585SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales 24,109Division sales 1995HEADQUARTERS

ConAgra Inc./One ConAgra Drive/Omaha, Neb. 68102/Phone: (402) 595-4000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Mike Trautschold, vp-mktg svcs.

CONAGRA FROZEN FOODS: Five ConAgra Drive/Omaha, Neb. 68102/Phone: (402) 595-6000. Jim Smith, pres; Nancy Matthews, vp-nutritional foods; Mark Strominger, vp-meals; Jeff Conner, vp-poultry; Bill Crosson, vp-specialty brands.

Healthy Choice: Campbell Mithun Esty, Minneapolis. Madeline Betsch, exec vp-dir, acct svcs; Roxanne Goertz, vp-mgmt super.

Banquet, Healthy Balance, Kid Cuisine: Grey Advertising, New York. C. Jeffrey Stein, exec vp; Joe Celia, sr vp.

BEATRICE CHEESE CO.: 770 N. Springdale Road/Waukesha, Wis. 53186/Phone: (414) 782-2750. Robert Burns, pres; Dave Bullard, vp-retail brands.

County Line, Reddi-Wip Whipped Dessert Topping: Cramer-Krasselt, Milwaukee. Paul S. Counsell, ceo; Paul M. Bentley, sr vp-dir client svcs.

Healthy Choice: Campbell Mithun Esty, Minneapolis. Madeline Betsch, exec vp-dir, acct svcs; Roxanne Goertz, vp-mgmt super.

CONAGRA PET PRODUCTS CO.: One Central Park Plaza, Suite 700/Omaha, Neb. 68102/Phone: (402) 595-7000. Thurmond Jones, pres; Roger Waters, dir-mktg.

Pet prods: Fleishman Hillard, St. Louis. Susan Veidt, sr vp & ptnr.

HUNT-WESSON: 1645 W. Valencia Drive/Fullerton, Calif. 92633/Phone: (714) 680-1000. David J. Gustin, pres; Edward A. Snell, pres-Hunt Foods Co; Glen Smith, pres-Wesson/Peter Pan Foods Co.

Hunt's: Suissa-Miller, Santa Monica, Calif. Kristen Bloomquist, acct dir.

Wesson, La Choy, Peter Pan, Manwich, Orville Redenbacher's, Rosarita, Swiss Miss, Snack Pack: Ketchum Advertising, San Francisco. John Faville, sr vp-dir acct svcs; Tom Freyer, sr vp, creative dir.

Wesson Corn Oil: (Hispanic adv) Zubi Advertising Services, Miami. Marta Noa, acct exec.

Healthy Choice: Campbell Mithun Esty, Minneapolis. Roxanne Goertz, vp-mgmt super; Lisa Greenberg, acct super.

ARMOUR SWIFT-ECKRICH: 2001 Butterfield Road/Downers Grove, Ill. 60515/Phone: (708) 512-1000. AS-E Processed Meats Co.: Arnold Mikelberg, pres; Paul Brandon, exec vp-sales & mktg; Butterball: Tim Harris, pres; Pat Cessnun, sr vp-mktg; Dave Schanzer, vp-Healthy Choice; Dennis Hull, dir-mktg.

Butterball, Swift, Eckrich, Armour: Puskar Gibbon Chapin, Dallas. Jim Gibbon, principal.

Healthy Choice: Campbell Mithun Esty, Minneapolis. Roxanne Goertz, vp-mgmt super.

CONAGRA POULTRY CO.: 422 N. Washington/Eldorado, Ark. 71730/Phone: (501) 863-1600. Thomas A. Slamecka, pres-ConAgra Poultry; Tom Orr, exec vp-Country Pride; Ray Turner, exec vp-Food svc.

Country Pride, Butterball Fresh Chicken: Puskar Gibbon Chapin, Dallas. Jim Gibbon, principal.

GOLDEN VALLEY MICROWAVE FOODS INC: 7450 Metro Blvd./Edina, Minn. 55439/Phone: (612) 835-6900. Jack McKeon, pres.

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