PROFILING AMERICA'S BIGGEST AD SPENDERS;#68 MITSUBISHI MOTOR CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine23,439By top brand19941993% chg

Mitsubishi cars & trucks 160,167SALES & EARNINGS ($ in millions)Worldwide19951994% chg

Sales200,766U.S.19951994% chg

Sales 13,037HEADQUARTERS

Mitsubishi Motor Corp./33-8, Shiba 5 Chome/Minato'Ku/Tokyo, Japan/Phone: 81 3 5232-7165.

Mitsubishi Motor Sales of America/6400 Katella Ave./Cypress, Calif. 90630/Phone: (714) 372-6000.

PERSONNEL, BRANDS, AGENCIES

MITSUBISHI MOTOR SALES OF AMERICA: Tohei Takeuchi, pres-ceo; Richard. D. Recchia, exec vp-genl opers, coo; Frances Oda, dir-mktg svcs; Shannon Kalunian, mgr-brand mktg & adv; Traute Winter, mgr-brand mktg & adv; Deb Lackey, mgr-brand mktg & adv; Jim Jones, mgr-promo mktg & events.

Mirage, Montero, Diamante, Eclipse, Galante, 3000GT, Mighty Max: G2 Advertising (Grey), Huntington Beach, Calif. David Stickles, pres; Kevin Kitagawa, sr vp-dir client svcs.

Hispanic adv: Valdes Zacky Associates, Los Angeles. Dolores Valdes Zacky, pres; Lis Castells-Heard, dir client svcs; Alex Gomez, acct super; Peter Dorhout-Mees, creative dir; Lucia Maciel, media dir.

VALUE RENT-A-CAR: 2500 N. Military Trail, Suite 300/Boca Raton, Fla. 33431/Phone: (407) 998-7200. Dan McNamara, exec vp-coo; Brad A. Partridge, vp-sales & mktg.

Harris, Drury, Cohen, Fort Lauderdale, Fla. John Drury, ptnr; Michael Hendeson, vp-acct leader; Amy Marrs-Steinhour, sr acct exec; Jim Deam, media super.

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