PROFILING AMERICA'S BIGGEST AD SPENDERS;#7 PEPSICO

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine12,800By top brand19941993% chg

Taco Bell restaurants 154,951SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 28,472U.S.19941993% chg

Sales 20,246Division sales 1994

HEADQUARTERS

PepsiCo/Anderson Hill Road/Purchase, N.Y. 10577/Phone: (914) 253-2000.

PERSONNEL, BRANDS, AGENCIES

PEPSI-COLA NORTH AMERICA: Pepsi-Cola Co./One Pepsi Way/Somers, N.Y. 10589/Phone: (914) 767-6000. Craig Weatherup, pres-ceo; Brenda Barnes, coo-Pepsi-Cola Co.; Brian Swette, sr vp-mktg; Rick Rock, vp-media.

Pepsi-Cola, Diet Pepsi, Crystal Pepsi, Mug root beer, Slice, Diet Mountain Dew, Mountain Dew, All Sport, Body Quencher, Aquafina, new prods: BBDO Worldwide, New York. William Katz, exec vp-gm.

Mug root beer: promo, merch, materials & radio: Tracy-Locke, Dallas. Mike Rawling, ceo.

African-American adv: BBDO Worldwide, New York. William Katz, exec vp-gm.

Hispanic adv: BBDO Worldwide, New York. William Katz, exec vp-gm.

Ornelas & Assoc., Dallas. Victor Ornelas, pres.

Radio adv: Tracy-Locke, Dallas. Mike Rawlings, ceo.

Pepsi-Lipton Tea Partnership, Lipton Original, Lipton Brisk: J. Walter Thompson USA, New York. David DeSocio, acct super.

FRITO-LAY: 7701 Legacy Drive/Plano, Texas 75024/Phone: (214) 334-7000. Brock Leach, sr vp-mktg; Roger Berdusco, new prod devel.

Fritos, Cheetos, Rold Gold pretzels, selected new prods: DDB Needham Worldwide, New York. Dawn Hudson, exec vp-mng ptnr/group acct dir.

Doritos, Lay's potato chips, Ruffles potato chips, Sunchips, Tostitos, selected new prods: BBDO Worldwide, New York. Andy Russem, sr vp-acct dir.

All natl promos: Tracy-Locke, Dallas. Mike Rawlings, ceo.

PIZZA HUT: 14841 Dallas Parkway/Dallas, Texas 75240/Phone: (214) 338-7700. Bill Cobb, sr vp-mktg; John Lauck, vp-field mktg & natl plng; Anne MacDonald, vp-brand mgmt; Rob Doughty, vp-pr.

BBDO Worldwide, New York. John Berg, exec vp-sr acct dir.

TACO BELL: 17901 Von Karman/Irvine, Calif. 92714/Phone: (714) 863-4500. Ken Stevens, pres; Jerry Gramaglia, sr vp-mktg; Paula Doyle, dir-creative svcs; Jonathan Blum, vp-pub affairs.

Bozell/Salvati Montgomery Sakoda, Costa Mesa, Calif. Mel Newhoff, exec vp, mg dir-Taco Bell Group.

Richards Group, Dallas. Rod Underhill, principal.

KFC CORP.: 1441 Gardiner Lane/Louisville, Ky. 40213/P.O. Box 32070/Louisville, Ky. 40232 Phone: (502) 456-8300. Peter Waller, sr vp-mktg; Steve Provost, vp-mktg; Peter J. Foulds, vp-adv; Ed McPherson, vp-field mktg; Michael Cobb, sr dir-new prods; Nadine Brewer, sr dir-mktg rsch.

Young & Rubicam, New York. John Swan, exec vp-acct mg dir; Daryl Elliott, sr vp-group dir.

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