PROFILING AMERICA'S BIGGEST AD SPENDERS;#70 S.C. JOHNSON & SON

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine12,070By top brand19941993% chg

Glade deodorizing products26,485SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales3,800HEADQUARTERS

S.C. Johnson & Son/1525 Howe St./Racine, Wis. 53403/Phone: (414) 631-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: W.D. George Jr., pres-ceo; JoAnne Brandes, vp-corp comms ww; Jane Hutterly, vp-environmental & safety actions ww. Ww cons prods: W.D. Perez, pres-ceo; Dave May, vp-insect control bus, N. Amer cons prods; J. Shepherd, vp-sales; H. Fisk Johnson, J. Molan, vps-North American cons prods, homecare bus; W. Thomson, vp-personal prods bus & Canadian opers.

Aveeno skincare prods, Rhuli prods: Grant/Jacoby, Chicago. John Willie, vp-cons packaged goods.

SC Johnson prof prods div: Grant/Jacoby, Chicago. Jim Head, sr exec vp-bus to bus grp.

Edge, Favor, Future, Glade, Off!, Pledge, Raid, Shout, Toilet/Bathroom Duck, Johnson's Paste Wax: Foote, Cone & Belding, Chicago. Mark Pacchini, sr vp-grp acct dir; Mitch Engel, exec vp; Ron Kirkwood, vp-comms resources; Mark Pfeifer, vp-mgmt dir; Jim Wyland, acct exec; E. J. Militti, asst acct exec.

Windex, Vanish, Drano, Carpet Science: DDB Needham Worldwide, Chicago. Alan Pilkington, exec vp.

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