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PROFILING AMERICA'S BIGGEST AD SPENDERS;#71 WENDY'S INTERNATIONAL

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine165By top brand19941993% chg

Wendy's restaurants 156,492SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales1,398Division sales 1994Systemwide results 1994HEADQUARTERS

Wendy's International/4288 W. Dublin/Granville Road/P.O. Box 256/Dublin, Ohio 43017-0256/Phone: (614) 764-3100.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Charles Rath, exec vp-mktg; Emil Brolick, sr vp-strategic plng & rsch; Don Calhoon, sr vp-corp mktg; Denny Lynch, vp-comms; Bill Long, Brian McClatchie, brand mktg dirs; Bob Stowe, mktg svcs dir.

Bates USA, New York. Gary Steele, exec vp-acct dir.

Sales promo: IMPACT, Chicago. Tom Smart, acct dir.

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