PROFILING AMERICA'S BIGGEST AD SPENDERS;#73 ROLL INTERNATIONAL CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine60,393By top brand19941993% chg

Franklin Mint collections 147,184SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales1,400HEADQUARTERS

Roll International Corp./12233 W. Olympic Blvd., Ste. 380/Los Angeles, Calif. 90064/Phone: (310) 442-5700.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Stewart Resnick, chmn; Lynda Resnick, vice chmn.

TELEFLORA: 12233 W. Olympic Blvd., Ste. 140/Los Angeles, Calif. 90064/Phone: (310) 826-5253. Gregg Coccari, pres.

In-house, Mary-Ellen Richardson, promo mg.

THE FRANKLIN MINT: U.S. Route 1/Franklin Center, Pa. 19091/Phone: (610) 459-6000. Martin Breisblatt, sr vp-sales; Dona Fisher, sr vp-ww operations; Patrick Murray, sr vp-mktg; Alan Beer, vp media; Don Fleming, pres-retail.

In-house.

PARAMOUNT FARMS: P.O. Box 80358/2921 Hangar Way/Bakersfield, Calif. 93380/Phone: (805) 393-5121. Craig Held, pres-coo; Brad Knickerbocker, dir-mktg.

Fruit Roll: DDB Needham Worldwide, Los Angeles. Maryanne Ellis, sr vp-mg dir, marcom.

Pistachios: In-house, Los Angeles. Mary-Ellen Richardson, promo mg.

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