PROFILING AMERICA'S BIGGEST AD SPENDERS;#74 CADBURY-SCHWEPPES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine2,474By top brand19941993% chg

Dr Pepper beverages59,817SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales6,114Division sales 1994HEADQUARTERS

Cadbury-Schweppes/Gp Headquarters/25 Berkeley Square/London W1X 6HT U.K./Phone: 011 44 71 71 409-1313

PERSONNEL, BRANDS, AGENCIES

DR PEPPER/CADBURY NORTH AMERICA: 6 High Ridge Park/Stamford, CT 06905/Phone: (203) 329-0911. John Brock, pres-ceo.

CADBURY BEVERAGES NORTH AMERICA: 6 High Ridge Park/Stamford, CT 06905/Phone: (203) 329-0911. Todd Stitzer, coo.

Canada Dry, Schweppes, Squirt, Sunkist, Crush, Welch's soft drinks, Vernors & Sundrop: Foote, Cone & Belding, Chicago. Terry Peigh, grp acct dir.

A&W, Hires, Naya, Crystal Light, Hershey's chocolate drink, Tetley, Country Time: Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York. Ken Gilbert.

7UP, Diet 7UP, Cherry 7UP, Diet Cherry 7UP; Dr Pepper, Diet Dr Pepper, Caffeine-Free Dr Pepper: Young & Rubicam, New York. John Swan, grp dir; John O'Brien, mgmt super.

DR PEPPER USA: 8144 Walnut Hill Lane/Dallas, Texas 75321-4372/Phone: (214) 360-7000. Jack Kilduff, coo.

Dr Pepper, Diet Dr Pepper, Caffeine-Free Dr Pepper: Young & Rubicam, New York. John Swan, exec-vp acct mg dir; John O'Brien, grp dir.

MOTT'S INC: 6 High Ridge Park/Stamford, Conn. 06905/Phone: (203) 329-0911. A. Colette Burke, pres.

Mott's apple juice and apple sauce, Clamato, Mr. & Mrs. "T" Mixers, Holland House Mixers and Cooking Wines, Grandma's Molasses, Rose's lime juice & Coca Casa Cream of Coconut: J. Walter Thompson USA, New York. Lori Moskowitz, sr ptnr-mgmt dir.

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