PROFILING AMERICA'S BIGGEST AD SPENDERS;#75 GOODYEAR TIRE & RUBBER CO.

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine9,466By top brand19941993% chg

Goodyear tires87,068SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 12,288U.S.19941993% chg

Sales7,131Division sales 1994HEADQUARTERS

Goodyear Tire & Rubber Co./1144 E. Market St./Akron, Ohio 44316/Phone: (216) 796-2121.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Gene Culler, exec vp-N. Amer Tires; Al Eastwood, vp-mktg, N. Amer Tires; R.S. True, mktg mgr-auto tires; S.T. Hale, mgr-retail adv & sls promos; G.S. Drop, regional mgr-mktg comms; D. Hanni, dir-intl adv.

General prods, retail promo assignments: Malone Advertising, Akron, Ohio. Fred Bidwell, pres.

Goodyear tires-broad market, Eagle High Performance tires, Wrangler truck tires, race enthusiast ads, commercial truck & farm tires, natl retail adv & svcs: J. Walter Thompson USA, Detroit. Steve Stepanek, vp-mgmt super, retail & outlet.

Goodyear-newspaper adv & associated promos: Hitchcock-Fleming & Associates, Akron, Ohio. Jack DeLeo, sr vp.

KELLY SPRINGFIELD TIRE CO.: 12501 Willow Brook Road/Cumberland, Md. 21502-2599/Phone: (301) 777-6000. L.N. Fiedler, pres-ceo; D.E. Salyers, vp-sales & mktg; J.V. Marchione, dir-mktg; G.T. Cadotte, mktg mgr-consumer tires; W.A. Cunningham, mktg mgr-commercial tires; Jack Florin, adv dir; Sharon Moore, mgr-specialty/display; Robert Priebe, mgr-dealer adv.

Kelly tires: Marcus Advertising, Cleveland, Ohio. Don Campbell, exec vp.

In this article:
Most Popular