PROFILING AMERICA'S BIGGEST AD SPENDERS;#76 U.S. DAIRY FARMERS

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine7,266By top brand19941993% chg

U.S. dairy products94,023

HEADQUARTERS

Dairy Management/O'Hare Int'l Center/10255 W. Higgins Road, Ste. 900/Rosemont, Ill. 60018-5616/Phone: (708) 803-2000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Gordon McDonald, grp exec-mktg prog & svcs; Katherine Smith, grp exec-comms.

Cheese, butter (media-tv & print): Grey Advertising, New York. Dwight Leeper, vp-grp mgmt super.

Butter (promo): Connecticut Marketing Associates, Wilton, Conn. Douglas John, pres.

Cheese (promo): Ryan Partnership, Westport, Conn. Douglas Johnson, mg dir.

Media buying: TeleVest, Chicago/New York. Rino Scanzoni, exec vp; Gail Fujisawa, sr vp-grp media dir.

Foodservice: Stricevic, O'Connell & Norton, Chicago. John Schuller, vp-acct devel.

Fluid milk: Account in review.

REAL seal: In-house.

HEADQUARTERS

California Milk Advisory Board/1213 13th St./Modesto, Calif. 95354/P.O. Box 4680/Modesto, Calif. 95352/Phone: (209) 521-1060.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Adri Boudewyn, ceo; Nancy Fletcher, dir-comms svcs; Michael Freeman, dir adv svcs.

Fluid milk and manufactured milk prods: McCann-Erickson Worldwide, San Francisco. Susan Lansing, vp-mgmt super.

HEADQUARTERS

Oregon Dairy Products Commission/10505 S.W. Barbur Blvd./Portland, Ore. 97219/Phone: (503) 229-5033.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Sheldon Pratt, ceo; Lorinda Moholt, dir comms.

Cheese, fluid milk: In-house.

HEADQUARTERS

Washington Dairy Products Commission/4201 198th St. S.W. 101/Lynnwood, Wash. 98036/Phone: (206) 545-6763.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Steve Matzen, gm; Steve Malloch, adv & promo mgr; Blair Thompson, comms mgr.

Dairy prods: Evans Group, Seattle. Mark Scott, acct super.

HEADQUARTERS

Wisconsin Milk Marketing Board/8418 Excelsior Drive/Madison, Wis. 53717/Phone: (608) 836-8820.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Will Dahl, ceo; Ric Johnson, sr vp-mktg; Andrea Neu, vp-mktg & comms svcs; Vicky Jones, dir mktg; Linda Funk, dir prod comms.

Retail cheese: Foote, Cone & Belding, Chicago. Yona Eichenbaum, acct dir. Promo: Waters Molitor, Minneapolis. Tom Gunderson, vp-acct dir.

Food service cheese, fluid & related prods: Stephan & Brady, Madison, Wis. Lisa Hartman, sr vp-acct dir.

NOTE

U.S. dairy farmers is an amalgam of dairy groups whose marketing efforts are supported by assessments from milk production/processing.

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