PROFILING AMERICA'S BIGGEST AD SPENDERS;#77 UPJOHN CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine41,413By top brand19941993% chg

Motrin IB pain relievers 37,091SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales3,275U.S.19941993% chg

Sales1,948HEADQUARTERS

Upjohn Co./7000 Portage Road/Kalamazoo, Mich. 49001/Phone: (616) 323-4000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Thomas M. Laughlin, corp vp-gm, cons prods div; Jack J. Jackson, corp sr vp-U.S. & Canadian pharmaceutical ops; Peter A. Croden, vp-ww animal health; William M. Sever, exec dir-U.S. mktg-cons prods div.

Motrin IB, Dramamine: W.B. Doner & Co., Southfield, Mich. P.T. Furey, sr vp-grp mgmt super; Brian Newberry, vp-acct super.

Cortaid: Grey Advertising, New York. Kieran Walsh, vp-mgmt super; Mark Hodes, acct exec.

Rogaine: Draft Direct, Chicago/New York. Ellen A. Miller, pres, health care mktg svcs.

Depo-Provera Contraceptives: Cons adv: HMC, New York. Joan Sinopoli, mgmt super; Jerry Lee, mg dir; Betsy Chase, acct super.

Prof adv: Thomas G. Ferguson Associates, Parsippany, N.J. Lisa Faulkner-O'Hara, vp-acct super.

Kaopectate: FerrellCalvillo Communications, New York. Mary Harte, sr vp, mgmt super; Tim Mickel, sr acct exec.

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