PROFILING AMERICA'S BIGGEST AD SPENDERS;#78 WM. WRIGLEY JR. CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine2,898By top brand19941993% chg

Wrigley's gum 132,263SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales1,597U.S.19941993% chg

Sales 938HEADQUARTERS

Wm. Wrigley Jr. Co./410 N. Michigan Ave./Chicago, Ill. 60611/Phone: (312) 644-2121.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Douglas S. Barrie, grp vp-intl; Ronald O. Cox, grp vp-mktg; Gary Bebee, vp-customer mktg; Susan Fox, vp-cons mktg.

Wrigley's Spearmint, Doublemint, Juicy Fruit, Big Red, Winterfresh, Freedent, Extra: BBDO, Chicago. Tonise Paul, pres.

AMUROL CONFECTIONS CO: 2800 North Route 47/Yorkville, Ill. 60560/Phone: (708) 553-4800 A.G. Atwater, pres; Gary Schuetz, vp-mktg.

Amurol novelty gum prods, Reed's hard roll candies: Leo Burnett USA, Chicago. Brian Williams, sr vp-group acct dir.

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