PROFILING AMERICA'S BIGGEST AD SPENDERS;#79 HELENE CURTIS INDUSTRIES

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine22,487By top brand19941993% chg

Helene Curtis haircare prods36,008SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales1,266U.S.19941993% chg

Sales 809HEADQUARTERS

Helene Curtis Industries/325 N. Wells St./Chicago, Ill. 60610/Phone: (312) 661-0222.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Jon Achenbaum, vp-mktg, North Amer; Brad Kirk, vp-mktg, USA; Andrea Saia, vp-mktg resources, USA.

Suave: Bayer Bess Vanderwarker, Chicago. Jane Richtsmeier, sr vp-grp acct dir.

Degree, Finesse, Salon Selectives, Vibrance: DDB Needham Worldwide, Chicago. Kathie McKirdy, exec vp-dir client svcs.

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