PROFILING AMERICA'S BIGGEST AD SPENDERS;#8 CHRYSLER CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine 148,944By top brand19941993% chg

Chrysler cars & trucks 294,928SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 52,224U.S.19941993% chg

Sales 45,655Division sales 1994HEADQUARTERS

Chrysler Corp./12000 Chrysler Drive/Highland Park, Mich. 48288-0001/Phone: (313) 956-5741.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Theodore Cunningham, exec vp-sls & mktg; Tom Gale, vp-intl opers; A.C. Liebler, vp-mktg & comms; Martin Levine, gm-Dodge; Steven Torok, gm-Chrysler/Plymouth; Ed Brust, gm-Jeep/Eagle; Jim Julow, dir-mktg opers; Christine MacKenzie, mgr-corp adv; James Jameson, mgr-adv & media relations.

DODGE DIV: 12000 Chrysler Drive/CIMS 414-04-15/Highland Park, Mich. 48288-0001/Phone: (313) 252-7910.

Dodge car & truck: BBDO Detroit, Southfield, Mich. John Hammond, exec vp-sr mgmt rep; Allan Vernier, sr vp-Dodge trucks; David Rodriguez, sr vp-mgmt super, large cars; Michele White, sr vp-acct super, small cars & minivans.

Media buying: PentaCom, Troy, Mich. Mark Rowlands, sr vp-dir Dodge plng.

JEEP/EAGLE DIV: 12000 Chrysler Drive/CIMS 414-05-40/Highland Park, Mich. 48288-0001/Phone: (313) 956-3215.

Jeep & Eagle: Bozell, Southfield, Mich. Michael Vogel, ceo; Thomas Bernardin, pres.

Media buying: PentaCom, Troy, Mich. Lee Wilson, sr vp-dir Jeep/Eagle.

CHRYSLER/PLYMOUTH: 12000 Chrysler Drive/CIMS 414-04-41/Highland Park, Mich. 48288-0001/Phone: (313) 956-5485.

Chrysler/Plymouth, corp adv: Bozell, New York & Southfield, Mich. Bruce McRitchie, mg ptner, Chrysler Corp acct; Kim Gaynor, pres, Chrysler/Plymouth.

Media buying: PentaCom, Troy, Mich. Joe Caponigro, sr vp-dir Chrysler/Plymouth plng.

Minority adv: Don Coleman & Associates, Southfield, Mich. Edward Boyd, acct dir.

Hispanic adv: Montemayor & Asociados, San Antonio, Texas. Carlos Montemayor, president.

Corporate merch, sales promo & training, Chrysler Credit Corp., Chrysler Fleet Opers, Chrysler Service & Parts Oper: Ross Roy, Bloomfield Hills, Mich. Peter Mills, pres-ceo, RR; Richard Ward, vice chmn, RR.

DOLLAR RENT A CAR SYSTEMS: 5330 E. 31st St./Tulsa, Okla. 74135/Phone: (918) 669-3000. Fred Fleischner, vp-marketing; Brian Baker, exec dir-marketing; Janet Burke, vp-sales & reservations.

GSD&M Advertising, Austin, Texas. J.B. Raftus, acct mngr.

THRIFTY CAR RENTAL: 5330 E. 31st St./Tulsa, Okla. 74135/Phone: (918) 665-3930. Bob Dimmick, vp-mktg.

Ackerman & McQueen, Tulsa & Oklahoma City, Okla. Melanie Hill, acct exec.

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