PROFILING AMERICA'S BIGGEST AD SPENDERS;#80 PHILLIPS NV

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine15,156By top brand19941993% chg

Norelco shavers & razors 40,949SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 35,247U.S.19941993% chg

Sales7,654Division sales 1994HEADQUARTERS

Philips Electronics NV/P.O. Box 218/5600 MD Eindhoven/Netherlands.

Philips Electronics North America Corp./100 E. 42nd St./New York, N.Y. 10017/Phone: (212) 850-5000.

PERSONNEL, BRANDS, AGENCIES

PHILIPS CONSUMER ELECTRONICS: One Philips Drive/Knoxville, Tenn. 37914-1810/Phone: (615) 521-4316. Mike Keel, vp-adv & merch.

Magnavox: Fallon McElligott, Minneapolis. Steve Sjoblad, mg dir.

NORELCO CONSUMER PRODUCTS: 1010 Washington Blvd./Stamford, Conn. 06912/Phone: (203) 973-0200. Patrick Dinley, pres; Eric Glerum, vp-mktg; Beth Moeller, cat mgr-razor div; Peter Gales, mktg mgr-home comfort div; Jill Sobotr, mktg mgr-new bus devel, Ronna Elliot, prod mgr-dental care.

Norelco, Philips: D'Arcy Masius Benton & Bowles, New York. Bob Easley, sr vp-grp dir.

PHILIPS INTERACTIVE MEDIA: 11111 Santa Monica Blvd./Los Angeles, Calif. 90025/Phone: (310) 444-6600. Emiel Petrone, sr vp-entertainment & acquisitions; Steve Sandberg, vp-mktg.

Philips CD-i Software: Project basis only.

PHILIPS LIGHTING CO.: Philips Square/200 Franklin Square Drive/P.O. Box 6800/Somerset, N.J. 08875-6800/Phone: (908) 563-3000. Larry Wilton, exec vp-sales; Ed Crawford, vp-strategic mktg; Maureen Mandato, application mktg mgr.

Philips lighting: McKinney & Silver, Raleigh, N.C. Rick Myracle, sr vp-mgmt super.

POLYGRAM CORP.: 825 8th Ave./New York, N.Y. 10019/Phone: (212) 333-8000. PolyGram Classics & Jazz: Chris Roberts, pres; Lynne Hoffman-Engel, sr vp-mktg; Chuck Mitchell, vp gm-Verve; , vp-London Records; Greg Barbero, vp-London Records; Karen Moody, vp-Gramaphone; Marty Maidenberg, vp-mktg; Matt Stringer, sr vp, Island; Jeb Hart, vp-mktg, Island; Julie Greenwold, vp-mktg, Def Jam. Polydor Nashville: Steve Miller, vp; Cynthia Grimson. A & M: Al Cafaro, pres; Colin Sowa, mktg & adv dir.

Island, London, Mercury, PolyGram (Group Distribution, Holdings, Latino, Video, Diversified Entertainment): Phonad, New York (in-house). Leslie Borrok, adv dir; Amy Heffner, adv mgr.

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