PROFILING AMERICA'S BIGGEST AD SPENDERS;#81 DARDEN RESTAURANTS

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Sunday magazine 0By top brand19941993% chg

Red Lobster restaurant63,673SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales2,963HEADQUARTERS

Darden Restaurants/P.O. Box 593330/Orlando, Fla. 32859-3330/Phone: (407) 245-4000.

PERSONNEL, BRANDS, AGENCIES

THE OLIVE GARDEN: 5900 Lake Ellenor Drive/Orlando, Fla. 32809/Phone: (407) 245-4000. Brad Blum, pres-The Olive Garden N. Amer; Larry Kurzweil, exec vp-mktg; J.J. Buettgen, vp-adv & promo.

Grey Advertising, New York. Erin Parker, asst acct exec.

RED LOBSTER: 5900 Lake Ellenor Drive/Orlando, Fla. 32809/Phone: (407) 245-4000. Kirk L. Spresser, pres-Red Lobster N. Amer. Wyman Roberts, exec vp-mktg; Tony Gonsalves, sr vp-mktg; Andrew Dun, dir-mktg.

Grey Advertising, New York. Ed Aroyan, sr vp.

NOTE

Darden Restaurants became the name of the restaurant group split off at mid-year from General Mills.

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