PROFILING AMERICA'S BIGGEST AD SPENDERS;#82 KIMBERLY-CLARK CORP.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine33,492By top brand19941993% chg

Kleenex tissue products74,785SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales7,364U.S.19941993% chg

Sales5,548Division sales 1994

HEADQUARTERS

Kimberly-Clark Corp./351 Phelps Drive/Irving, Texas 75038/Phone: (214) 281-1200.

PERSONNEL, BRANDS, AGENCIES

INFANT CARE SECTOR: Kimberly-Clark Corp./K-C West/2100 Winchester Road/Neenah, Wis. 54956/Phone: (414) 721-2000. W. Dudley Lehman, grp pres, infant & childcare.

Huggies: Ogilvy & Mather, New York. David Mechlin, sr vp-ww client svc dir.

ADULT CARE SECTOR: Kimberly-Clark Corp./K-C West/2001 Marathon Ave./Neenah, Wis. 54956/Phone: (414) 721-2000. Robert van der Merwe, pres.

Depend, Poise: Campbell Mithun Esty, Minneapolis. Beth Miller, sr vp-mgmt super.

FEMININE CARE SECTOR: Kimberly-Clark Corp./K-C West/2001 Marathon Ave./Neenah, Wis. 54956/Phone: (414) 721-2000. Thomas E. Wilson, pres.

Kotex: Ogilvy & Mather, New York. David Mechlin, sr vp-ww client svc dir.

New Freedom: Ogilvy & Mather, Chicago. Barbara Elmendorf, sr ptnr-grp acct dir.

CHILDCARE SECTOR: Kimberly-Clark Corp./K-C West/2 Neenah Center/Neenah, Wis. 54956/Phone: (414) 721-2000. Timothy J. Lehman, pres.

Goodnites, Pull-Ups: Ogilvy & Mather, New York. David Mechlin, sr vp-ww client svcs dir.

FAMILY CARE SECTOR: Kimberly-Clark Corp./K-C West/2300 Winchester Road/Neenah, Wis. 54956/Phone: (414) 721-2000. Steven R. Kalmanson, pres.

Kleenex Facial Tissues, Kleenex Ultra, Kleenex Softique Tissues, Kleenex Premium Bath Tissue, Kleenex Double Roll: Foote, Cone & Belding, Chicago. Dan Fox, exec vp-grp acct dir.

Hi-Dri: In-house.

MIDWEST EXPRESS AIRLINES: 4915 S. Howell Ave./Milwaukee, Wis. 53207/Phone: (414) 747-4000. Brenda Skelton, vp-mktg; Tamara McClelland, dir mktg progs; Jim Reichart, adv mktg comms mgr.

Midwest Express Airlines; Skyway Airlines; The Midwest Express Connection: Bender, Browning, Dolby & Sanderson Advertising, Chicago. Michelle Lewis, acct exec.

SCOTT PAPER CO.: 2650 N. Military Trail, Suite 300/Boca Raton, Fla. 33431-6339/Phone: (407) 989-2300. Richard Nicolosi, sr vp-ww cons bus; P. Newton White, sr vp-ww away-from-home bus.

ScotTowels, Viva: McCann-Erickson, New York. Lisa Nocella, acct super; April Zeig, asst acct exec.

ScotTissue, Scottex, Andrex, Petalo: J. Walter Thompson USA, New York. Lori Moskowitz, mgmt dir; Midge Kyle, acct dir.

Baby-Fresh, Wash-a-bye-Baby, Sofkin, Cottonelle: Bozell Worldwide, New York. Drew Cobern, mgmt rep.

NOTE

Advertising for the newly acquired Scott Paper Co. is included in Kimberly-Clark totals, but sales and other financial data are not consolidated.

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