PROFILING AMERICA'S BIGGEST AD SPENDERS;#83 TURNER BROADCASTING SYSTEM

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine24,971By top brand19941993% chg

New Line Cinema movies63,817SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales2,809HEADQUARTERS

Turner Broadcasting System/One CNN Center/Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-1700.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Julia W. Sprunt, vp-corp mktg & comms; Craig Apatov, vp-corp mktg resources; Judy Chastain, vp-media svcs.

ATLANTA HAWKS BASKETBALL CLUB: One CNN Center/Suite 405 South Tower/Atlanta, Ga. 30303/Phone: 404-827-3800. Lee Douglas, vp; Frank Timmerman, mktg & promo dir; Donna Feazell, mgr game ops & mkt svcs.

Atlanta Hawks: Fitzgerald & Co. Atlanta. Lisa Galanti, mgmt super; Robert Prioleau, sr acct exec.

ATLANTA BRAVES BASEBALL CLUB: 521 Capitol Ave., S.W./Atlanta, Ga. 30312/Phone: (404) 522-7630. Wayne Long, vp-dir mktg & bdcast; Miles McRea, dir-promo; Jack Tyson, dir-ticket sls; Robert A. Hope, dir-merch; Amy Ricter, dir-adv.

Media Buying: RET ( In-house)

CASTLE ROCK ENTERTAINMENT: 335 N. Maple Ave. Suite 135/Beverly Hills, Calif. 90210/Phone: (310) 285-2300. Martin Shafer, pres; Jim Fredrick, pres-mktg; Sam Fusco, vp-mktg svcs; John DeSimio, sr vp-publicity & promo.

In-house and project basis.

CARTOON NETWORK: 1050 Techwood Drive/Atlanta, Ga. 30318/Phone: (404) 827-1717. Michelle Allario, dir-mktg.

Media: RET (In-house).

CNN AIRPORT NETWORK: One CNN Center/P.O. Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-1700.

In-house and project basis.

CNN Headline News: One CNN Center/Atlanta, Ga. 30348/Phone: (404) 827-1500. Julia Sprunt, exec vp-mtkg & comms.

Media Buying: RET Advertising (in-house).

CNN RADIO: One CNN Center/P.O. Box 105366/Altanta, Ga. 30348/Phone: (404) 827-1700.

In-house and projec basis.

GOODWILL GAMES: One CNN Center/Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-3400. Mike Plant, pres; Mike Mariani, exec vp-Turner sports sales; Leslie King, pr dir.

Agency in review.

HANNA-BARBERA PRODUCTIONS: 3400 Cahuenga Blvd./Hollywood, Calif. 90068/Phone: (213) 851-5000. Stephanie Sperber, exec dir-mktg; Bill Burnett, creative dir.

Flintstones, Yogi Bear, Jetsons, Jonny Quest, Scooby Doo: Orbit City (in-house art dept) Hollywood, Calif. Russell Hicks, vp-creative affairs.

NEW LINE CINEMA: 335 N. Maple Drive/Beverly Hills, Calif. 90210/Phone: (310) 854-5811. Chris Pula, pres-mktg; Mitch Goldman, pres-mktg & distribution; Diane Charbonic, sr vp-coop adv.

Independent Media Services, Los Angeles. Susan Victor, vp-acct mgmt.

SPORTSOUTH: 1 CNN Center/Box 105366/Atlanta, GA. 30348/Phone: (404) 827-1700. Chris Killbrew, vp-affiliate sls & mktg; Steve Pechman, vp-gnl sls mg; Shelley Fusto, dir-mktg.

National adv sales: Liberty Sports Inc., Los Angeles. Denise Seomin, dir-program devel.

TBS SUPERSTATION: 1050 Techwood Dr. N.W./Atlanta, Ga. 30318/Phone: (404) 827-1700. Judy Hackett, sr vp-adv & mktg.

Media Buying: RET (in-house)

In-house and project basis only.

TURNER CLASSIC MOVIES (TCM): 1050 Techwood Drive/Atlanta, Ga. 30318/Phone: (404) 827-1717. Tom Karsch, gm.

In-house and project basis only.

TURNER HOME ENTERTAINMENT: One CNN Center/Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-1700. Richard Pinson, vp-mktg.

Various agencies.

TURNER NETWORK TELEVISION (TNT): 1050 Techwood Drive/Atlanta, Ga. 30318/Phone: (404) 827-1717. Scot Safon, vp-mktg; Wonya Lucas, dir-mktg.

In-house and project basis.

TURNER SPORTS: One CNN Center/P.O. Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-1700. Drew Reifenberger, vp-sports mktg.

In-house and project basis.

WORLD CHAMPIONSHIP WRESTLING: One CNN Center/P.O. Box 105366/Atlanta, Ga. 30348/Phone: (404) 827-1700. Mike Weber, dir-mktg & pay per view.

Sponsorship: Ross Roy Communications, Los Angeles. Steve Konow, sr vp-mg dir.

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