PROFILING AMERICA'S BIGGEST AD SPENDERS;#84 VISA

Published on .

U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine5,558By top brand19941993% chg

Visa credit card 111,755SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Card volume630,700U.S.19941993% chg

Card volume290,900HEADQUARTERS

Visa/P.O. Box 8999/San Francisco, Calif. 94128-8999/Phone: (415) 432-3200.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: John Bennett, exec vp mktg, Visa Intl; Michael Beindorff, exec vp-mktg & prod mgmt, Visa USA.; Jan Soderstrom, sr vp-adv & mktg svcs, Visa USA; Liz Silver, vp adv, Visa USA.

Visa Gold, Classic Card, Corporate Card, Business Card, Purchasing Card, Visa Check Card, Interlink, Visa Travelers Cheques, TravelMoney Card, stored value card: BBDO Worldwide, New York. Rich Kronengold, exec vp-adv.

In this article:
Most Popular