PROFILING AMERICA'S BIGGEST AD SPENDERS;#85 DEAN WITTER, DISCOVER & CO.

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85U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine4,999By top brand19941993% chg

Discover credit cards 77,398SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales5,006Division sales 1994HEADQUARTERS

Dean Witter, Discover & Co./Two World Trade Center/New York, N.Y. 10048/Phone: (212) 392-1904.

PERSONNEL, BRANDS, AGENCIES

DEAN WITTER REYNOLDS: Two World Trade Center/New York, N.Y. 10048/Phone: (212) 392-2222. James F. Higgins, pres-coo, Dean Witter Financial; Richard F. Powers, exec vp-dir mktg; Lydea E. Payne, vp-dir adv.

Corporate Image Brokerage Services: Leo Burnett USA, Chicago. Phil Raskin, exec vp-grp creative dir; Brian Williams, exec vp-acct dir; Peter Metz, vp-acct dir; Mary Ann Foxley, vp-media dir; Tim Leahy, acct super.

Investment Banking: Doremus & Co., New York. John E. Eckelberry, chmn.

Recruitment: TMP Worldwide, New York. Harold L. Levy, div pres.

Local adv: In-house.

DISCOVER CARD: 2500 Lake Cook Road/Riverwoods, Ill. 60015/Phone: (708) 405-0900. Robert Wood, exec vp-mktg; William Walsh, dir-adv. William Hodges, exec vp-mktg, NOVUS; Arthur Barnash, dir-adv, NOVUS.

Discover Card, NOVUS brands: DDB Needham Worldwide, Chicago. Charles Austin, sr vp-grp acct dir.

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