PROFILING AMERICA'S BIGGEST AD SPENDERS;# 86 VOLKSWAGEN AG

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine9,228By top brand19941993% chg

Volkswagen cars & trucks 70,715SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 48,693U.S.19941993% chg

Sales 2,966HEADQUARTERS

Volkswagen AG/ Postfach/ 38436 Wolfsburg/Germany/Phone: 49-536190.

PERSONNEL, BRANDS, AGENCIES

VOLKSWAGEN OF AMERICA: 3800 Hamlin Road/Auburn Hills, Mich. 48326/Phone 810-340-5000. Steve Wilhite, mktg dir; William Gelgota, dir-adv; Maria Leonhauser, dir-comms; Francis J. Kelly, exec vp-chief mktg officer.

Arnold Fortuna Lawner & Cabot, Boston. Fran Kelly, brand devel leader; George Rogers, brand devel dir; Ron Lawner, chief creative team leader.

AUDI OF AMERICA: 3800 Hamlin Road/Auburn Hills, Mich. 48326/Phone: 810-340-5000. Ken Moriarty, dir-mktg; Mary Ann Wilson, adv mgr.

McKinney & Silver, Raleigh, N.C. Rick Myracle, vp-mgmt super.

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