PROFILING AMERICA'S BIGGEST AD SPENDERS;#88 PFIZER INC.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine13,171By top brand19941993% chg

Ben Gay pain remedies 13,077SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales8,281U.S.19941993% chg

Sales4,411Division sales 1994HEADQUARTERS

Pfizer Inc./235 E. 42nd St./New York, N.Y. 10017-5755/Phone: (212) 573-2323.

PERSONNEL, BRANDS, AGENCIES

CONSUMER HEALTH CARE GROUP: William J. Robison, pres; R.L. Unger, sr vp-cons mktg admin; D.F. Dobbins, sr media mgr.

Ben Gay, Plax, Unisom: Cline, Davis & Mann, New York. Rein Luik, dir cons opers.

Barbasol, Visine: Partners & Shevack, New York. Brett Shevack, pres.

Desitin, Daily Care, Rid, Bonine: Sweeney & Partners, Montvale, N.J. Tom Sweeney, pres.

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