PROFILING AMERICA'S BIGGEST AD SPENDERS;#89 MACANDREWS & FORBES HOLDINGS

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine30,810By top brand19941993% chg

Revlon cosmetics39,392SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales3,030HEADQUARTERS

MacAndrews & Forbes Holdings/35 E. 62nd St./New York, N.Y. 10021/Phone: (212) 527-6300.

PERSONNEL, BRANDS, AGENCIES

REVLON CONSUMER PRODUCTS CORP.: 625 E. Madison Ave./New York, N.Y. 10022/Phone: (212) 527-4000. Ronald O. Perelman, chmn; Jerry W. Levin, pres-ceo; George Fellows, pres-coo; M. Katherine Dwyer, exec vp-gm, mass cosmetics; T. Rosie Albright, exec vp-gm, beauty care; Geoffrey Donaldson, pres, dept store grp; Lynn Krominga, pres, licensing div; Carlos Colomer, pres-coo, Revlon prof ww; John Hammer, pres, Revlon prof USA.

Revlon, Almay, Ultima II, Alexandra de Markoff, Charles of the Ritz, Revlon prof: Tarlow Advertising, New York. Dick Tarlow, pres.

Corporate media buying: Tarlow Advertising, New York. Russell Gilsdorf, exec vp.

PRESTIGE FRAGRANCE & COSMETICS: 2182 Route 35/Holmdel, N.J. 07733/Phone: (908) 739-8822. I. Howard Diener, pres.

Tarlow Advertising, New York. Dick Tarlow, pres.

MARVEL ENTERTAINMENT GROUP, INC: 387 Park Ave. South/New York, N.Y. 10016/Phone: (212) 696-0808. William C. Bevins, pres-ceo; Gerard S. Calabrese, exec vp & pres, Marvel Comics Grp; Stan Lee, chmn & publisher, Marvel Comics.

NOTE

MacAndrews & Forbes Holdings, an investment group controlled by Ronald O. Perelman, owns Revlon Group, Coleman Co. (camping equipment), Marvel Entertainment Group and New World Communciations Group, a media company.

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