PROFILING AMERICA'S BIGGEST AD SPENDERS;#9 WALT DISNEY CO.

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U.S. AD SPENDING ($ in thousands)By media19941993% chg

Magazine76,227By top brand19941993% chg

Disney entertainment 275,520SALES & EARNINGS ($ in millions)Worldwide19941993% chg

Sales 10,055U.S.19941993% chg

Sales7,698Division sales 1994HEADQUARTERS

Walt Disney Co./500 S. Buena Vista St./Burbank, Calif. 91521/Phone: (818) 560-1000.

PERSONNEL, BRANDS, AGENCIES

CORPORATE: Michael D. Eisner, chmn-ceo; Michael Ovitz, pres; Roy E. Disney, vice chmn; Lawrence P. Murphy, exec vp-strategic plng & devel; Sanford M. Litvack, sr exec vp-chief of corp opers; Stephen F. Bollenbach, sr exec vp-cfo; John Cooke, exec vp-corp affairs & pres-Disney Channel; Jay Rasulo, sr vp-corp alliances; Marsha Reed, corp sec.

Media buying: Buena Vista Pictures Marketing, Buena Vista Television, Buena Vista Home Video, Walt Disney World, Disneyland, Disney Channel, Disney Consumer Prods: Western International Media, Los Angeles. Dennis Holt, pres.

BUENA VISTA PICTURES MARKETING: Walt Disney, Touchstone & Hollywood Pictures/500 South Buena Vista St./Burbank, Calif. 91521/Phone: (818) 560-2114. Dick Cook, pres-ww mktg-Buena Vista Pictures & pres-Buena Vista Pictures Distribution; Terry Press, sr vp-mktg; Peter Adee, sr vp-creative dir; Oren Aviv, sr vp-creative dir, Bobbi Blair, sr vp-media; Brett Dicker, sr vp-promos; Richard Ingber, sr vp-creative dir; Fred Tio, sr vp-creative dir.

BUENA VISTA TELEVISION: 500 S. Buena Vista St./Burbank, Calif. 91521/Phone: (818) 560-1000. Mark Workman, vp-mktg.

In-house: Sal Sardo, vp-creative.

BUENA VISTA HOME VIDEO: 350 S. Buena Vista St./Burbank, Calif. 91521/Phone: (818) 560-1000. Ann Daly, pres-N. Amer.; Dennis Rice, sr vp-mktg; Kelley Avery, sr vp-retail mktg & merch; Mary Kincaid, vp-adv & rsch; Tania Moloney, vp-publicity; Max Goldberg, vp-promo.

Hal Riney & Partners, San Francisco. David Verklin, sr vp-corp media dir.

Ground Zero, Venice, Calif. Jim Smith, mg ptnr.

DISNEY CHANNEL: 3800 W. Alameda/Burbank, Calif. 91505/Phone: (818) 569-7500. Maria Jose, vp-creative svcs; Steve Gutman, vp-cons promo, pub-Disney Channel Magazine.

Disney Channel: Rubin Postaer & Associates, Santa Monica, Calif. Tom Kirk, sr vp-grp acct dir.

DISNEY CONSUMER PRODUCTS: 500 S. Buena Vista St./Burbank, Calif. 91521/Phone: (818) 560-5900. Anne Osberg, pres-U.S. & Canada; John Skipper, vp-Disney Publishing; Carolyn Mayer-Beug, sr vp, Entertainment & Educational prods; Steve McBeth, pres-Disney Interactive; Debbie Bohnett, vp-promo, The Disney Store; Chuck Champlin, dir-comms.

Disney licensing, Disney software, Disney Store, Walt Disney Filmed Entertainment Licensing: Agency in review.

WALT DISNEY ATTRACTIONS: 1675 Buena Vista Drive/Lake Buena Vista, Fla. 32830/Phone: (407) 828-1311. Tom Elrod, pres-mktg & entertainment.

Walt Disney World (Fla.): Phil Lengyel, sr vp-mktg; Debra Muenchow, dir-bdcast prods; Barbara Ifshin, vp-adv.

Leo Burnett USA, Chicago. Renetta McCann, media dir; Susan Fraser, media super; Lee Newman, media super; Sarah Madden, buyer-plnr; Denise Scalzo, buyer-plnr.

Saatchi & Saatchi Advertising, UK & Canada, Nazcar, Brazil.

Disneyland (Calif.): Michele Reese, sr vp-mktg/sls; Paula Freeman, vp-adv, Bryan Wittman, vp-promos; Mark Feary, vp-sls.

TV/Radio: Western International Media, Los Angeles. Miriam Burch, vp-assoc plng dir: Maureene Hay, sr vp.

Disneyland Paris Resort (France): Bertrand Gaillochet, exec vp-mktg/sls, Anne-Marie Verdin, dir-adv, Camille de Lorean, mgr-creative svcs.

Ogilvy & Mather, Paris.

MIRAMAX FILMS: 375 Greenwich St./New York, N.Y. 10013/Phone: (212) 941-3800. Mark Gill, pres-mktg.

ICG, Los Angeles. Roger Schaffner, vp-mktg.

CAPITAL CITIES/ABC: 77 W. 66th St./New York, N.Y. 10023/Phone: (212) 456-7777. Marvin Goldsmith, pres sls & mktg; Patricia Matson, vp-corp comms.

ESPN: 605 Third Ave./New York, NY 10158-0180/Phone: (212) 916-9200. George Bodenheimer, sr vp sls & mktg; Judy Fearing, sr vp cons mktg; John S. (Jack) Bonanni, sr vp, adv sls.

BJK&E Media Group, New York. Mike Drexler, pres.

A&E TELEVISION NETWORKS (joint venture between ABC, NBC and Hearst): 235 E. 45th St./New York, N.Y. 10017/Phone: (212) 661-4500. Whitney Goit, II, exec vp-sls & mktg; Jesse H. Jackson, vp-creative svcs; Lori Peterzell, dir cons adv.

Grybauskas Beatrice, New York. Joseph Beatrice, pres-bus devel dir.

ABC TELEVISION NETWORK GROUP: 77 W. 66th St./New York, N.Y. 10023/Phone: (212) 456-7777. Marvin Goldsmith, pres sls & mktg; Pete Barrett, sr vp-affiliate mktg & strategic plng.

Grey Entertainment, New York. John Barker, sr vp-grp mgmt/creative dir.

NOTE

Advertising for newly acquired Capital Cities/ABC is included in Disney totals, but sales and other financial data are not consolidated.

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